A highly successful and growing business based in Birmingham is looking for a Marketing Manager to join the team. This is a fantastic opportunity to join a growing business in a key role where you can add value.
This role would suit an experienced Marketing Manager with 3+ years’ B2B marketing experience, particularly in the healthcare, public sector, or other regulated industries.
As the Marketing Manager, you will help build the business's brand and acquire new customers across key markets. You will manage a small team of two to deliver the marketing strategy, developing and delivering marketing campaigns for both digital and offline channels to drive customer acquisition. You will also be responsible for marketing to internal teams, clients, and the business's network.
Your key responsibilities will include:
1. Developing marketing content such as white papers, case studies, and brochures to support public sector engagement activity.
2. Working closely with sales and account management teams to understand growth objectives and develop lead generation marketing activities.
3. Collaborating with the Digital Marketing Executive to develop content marketing strategies and engaging online content.
4. Creating campaigns with HubSpot, developing lead generation and nurturing tactics through marketing automation.
5. Managing social media channels and creating and promoting video content.
6. Acting as brand guardian – ensuring brand guidelines are followed.
7. Creating strategic partnerships through marketing activities to build brand awareness.
8. Developing exhibition and events strategy and attending onsite events where required.
The ideal candidate will have:
1. 3+ years B2B marketing experience in a similar role within an SME.
2. Experience across the full marketing mix.
3. Experience using HubSpot, Canva, and Monday.
4. A degree in Marketing or a CIM or similar marketing qualification (desirable).
5. Be naturally curious, a team player, and a self-starter.
The salary on offer is £45,000 - £50,000 per annum plus hybrid working and benefits package.
#J-18808-Ljbffr