Job Description
My client, a leading retailer, are looking to recruit a CRM Manager to join their growing team. A newly defined role, you will play a pivitol role in defining the overall customer engagement strategy. As the CRM Manager will be responsible for developing and optimising the CRM programme, you will lead on a wide range of projects to drive customer engagement, improve conversion rates, and ensure continued customer lifetime value.
\n\nEnsuring consistent health and management of the database will be key, alongside the execution of segmentation and targeting activity achieve revenue targets, as well as acquisition and retention objectives.\n\nThis is an excellent opportunity for someone an ambitious individual that is looking to develop and progress their career as this role has plenty of room for growth and development. \n\nThe Role:\n\nDevelop data driven, integrated CRM solutions based on consumer behaviour, customer journeys with a focus on moving them along those journeys.\nDaily management of of CRM database, working with the wider marketing team to ensure effective data collection points.\nContinue to grown and develop the database with effective communications, with a focus on driving engagement levels with products and the brand.\nDevelop and drive the end to end CRM proposition from a segmentation, delivery, testing, measurement and continuous improvement perspective.\nAlign with marketing and creative teams on messaging and objectives.\nIdentify and implement new CRM projects that will drive the CRM strategy further.The CRM Manager will have:\n\nDemonstrable experience within another CRM Manager position\nAn excellent understand of CRM best practices\nStrong analytical skills\nExceptional attention to detail\nStrong communication and able to collaborate across various departments.\nBe able to thrive in fast-paced environments\nAdhere to meeting deadlines, and offering creative input\nHave a commercial mindset \n\nHybrid working - you will be based in the London office 2/3 times a week\n\nAt Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.\n\nBy applying you will be registered as a candidate with Gleeson Recruitment Limited.
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