A leading Manufacturing company that has been thriving on a Global scale, is looking to bring in a Marketing Manager to join the team. This is a fantastic opportunity for an experienced individual to join a company that offers a fantastic working environment and structure.
This is a Permanent role - based out of the company's Dungannon site.
Salary
Fully Negotiable - highly competitive rate of pay for the role which is negotiable based on experience + Great Benefits
Responsibilities:
* Act as a member of the leadership team to drive success
* Develop the brand's strategic marketing plan, identifying budget requirements and creative approaches, and accountable to meet targets, deliver on-time and on-budget
* Coordinate the development of high quality, consistent and customer-focused marketing campaigns, collateral and digital assets.
* Deliver successful product launches by liaising with product management, engineering, sales and business unit head.
* Manage brand equity and positioning
* Manage planning, creation and distribution of all product photography, video - including case studies, digital content
* Manage B2B publications and other traditional marketing channels
* Implement a content marketing strategy across digital channels, including but not limited to: social media, website, digital advertising, geotargeting, and email campaigning.
* Lead and implement website development strategy (UX + content)
* Oversee and implement comprehensive SEO/SEM strategies
* Develop and execute targeted email marketing campaigns to drive customer engagement, promote brand loyalty and generate leads
* Analyze and deliver regular reporting of digital performance and ROI
* Identify trends and insights in the digital marketing industry
* Work with Head of Marketing on trade show objectives, brand/messaging, lead capture and ROI planning.
The Ideal Candidate:
* Degree in marketing, mass communication, journalism, public relations or business, focus in digital marketing a plus
* 5+ years related experience in marketing, sales, product management or related field.
* B2B experience in heavy equipment is preferred, as is experience working for a global brand.
* Proficient in using CRM (Hubspot), Website CMS, marketing automation tools, Adobe Creative Cloud (Photoshop/Illustrator) and digital analytical tracking tools
* Knowledge of AI use in marketing a plus.
* Strong trade show and project management skills, ability to manage multiple tasks simultaneously, meet deadlines, and handle unexpected challenges that may arise during trade show planning.
* The ability to multi-task and be nimble to changing priorities
* Demonstrated experience developing and measuring high impact marketing programs.
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