The Role:
We are looking for a Digital Data Analyst to support our digital marketing efforts in optimizing campaigns, measuring performance, and driving data-led decision-making. This role requires a data-driven mindset, a strong understanding of digital marketing metrics, and the ability to translate complex data into actionable insights that enhance our artists' and brands’ online presence.
Responsibilities:
* Analyze digital marketing campaigns across platforms (social media, streaming, paid media, email, and web) to measure performance and optimize strategy.
* Track and report on KPIs, including audience growth, engagement, conversions, and ROI.
* Provide insights into streaming and social media trends to support artist development and fan engagement strategies.
* Use data visualization tools (e.g., Google Data Studio, Tableau) to create reports and dashboards for internal teams.
* Work closely with the Digital Marketing Manager to refine targeting, ad spend, and content strategies.
* Monitor trends and shifts in audience behavior, recommending adjustments to campaigns in real time.
* Conduct A/B testing and analyze the impact of different marketing initiatives.
* Collaborate with internal teams and external partners (labels, DSPs, social platforms) to leverage data for strategic decision-making.
Requirements:
* Analytical & Detail-Oriented – You thrive on numbers and can turn data into meaningful insights.
* Experienced in Digital Analytics – You have 2-4 years of experience in digital marketing analytics, ideally in music, entertainment, or a related industry.
* Proficient in Key Tools – Strong knowledge of Google Analytics, Meta Business Suite, TikTok/YouTube/Spotify analytics, and other relevant platforms.
* Passionate About Entertainment & Digital Trends – You understand the evolving digital landscape and how to leverage data to enhance fan engagement.
* Strong Communicator – You can translate complex data into clear, actionable insights for both marketing and non-marketing teams.
* Collaborative & Proactive – You work well in a fast-paced environment and take initiative in problem-solving.
Three Six Zero is an Equal Opportunity Employer. All qualified candidates will be considered without regard to race, color, religion, national origin, military or veteran status, gender, age, disabilities, sexual orientation, gender identity, pregnancy and pregnancy-related conditions, genetic information and any other characteristics protected by the law. We invite resumes from all interested parties.
We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted.