Head of Marketing: Naturisimo
Location: Remote with occasional team meetups
Salary: Competitive + Equity Share Options
About Us
Naturisimo isn’t just another clean beauty company—we’re building a movement to liberate beauty and wellbeing from toxins, false promises, and unsustainable practices. We invite customers, brands, and advocates to join us in a network. We’re not just selling products; we plan to inspire and incentivise our customers to take collective action.
Your Role
As our Head of Marketing, you will:
1. Build the Movement
o Turn Customers into Advocates: Create campaigns that inspire customers to share their stories and become champions of clean beauty.
o Create a Rewards Ecosystem: Develop our innovative incentive program for customers, brands, and collaborators.
o Grow the Resistance: Craft referral and community-building initiatives that align with our ethos.
2. Define the Strategy
o Shape the Brand Narrative: Evolve Naturisimo’s brand voice and identity.
o Own the Marketing Calendar: Design and execute a strategy that balances revenue-driving campaigns with brand-building initiatives.
o Drive Omni-Channel Excellence: Oversee CRM, social media, influencer partnerships, PR, SEO, and performance marketing.
3. Lead Customer Acquisition & Retention
o Test & Scale Channels: Lead experiments across various platforms.
o Maximise Retention: Develop lifecycle marketing strategies.
o Coordinate with Teams: Align promotional campaigns with stock availability and optimise the customer journey.
4. Innovate with Data & Insights
o Track Performance: Establish KPIs and reporting mechanisms.
o Leverage Insights: Use data to inform strategies and optimise campaigns.
5. Coordinate with Brands
o Collaborate with Brand Marketing Teams: Negotiate promotional opportunities.
o Oversee Marketing Calendar: Manage a comprehensive marketing calendar.
6. Lead & Collaborate
o Build the Team: Hire and mentor a high-performing marketing team.
o Collaborate Across Functions: Partner closely with other departments.
o Be Hands-On: Engage in the early stages while building a team.
What We’re Looking For
* Proven experience leading marketing in an e-commerce business.
* Track record of driving growth across channels.
* Experience in brand building and storytelling.
* Strong CRM and lifecycle marketing expertise.
* A data-driven mindset.
Cultural Fit
* A passion for clean beauty.
* An entrepreneurial spirit.
* Creative, strategic, and hands-on.
* A collaborative leader.
Bonus Points
* Experience building community-driven campaigns.
* Knowledge of emerging trends in beauty and wellbeing.
* Familiarity with AI tools for content creation.
Why Join Naturisimo?
* Be Part of a Movement: At the forefront of a clean beauty revolution.
* Make a Real Impact: Every initiative contributes to a cleaner world.
* Equity & Ownership: Share in the success you help create.
* Collaborative Culture: Work with passionate leaders.
* Flexibility: We value results over rigid structures.
How to Apply
Please apply via this link: https://airtable.com/appoXbfFz2k8aRGzC/shr65b3cql8uMp5VU
Share your CV, a summary of your successful campaigns, and your vision for Naturisimo.
Together, we’ll redefine beauty and create a movement that matters.
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