Job Description
Role: Marketing Manager Offline Direct Response Marketing
Location: Maidstone based offices, likely 3 days a week
Salary: Up to £50,000 basic
Benefits: Good performance based bonus, pension, 25 days leave plus lots more.
This is a traditional performance marketing role within a major multi-channel retail health-tech organisation. Owning the offline direct response marketing channels which includes press, inserts and off the page including some DRTV marketing channels.
Its a multi-channel programme with a multi-million Pound media spend behind it. This combines with other channels, including digital and retail to create a fully integrated direct response and performance marketing programme responsible for generating most of the companys new customer leads and conversions.
Its a decent sized function made up of around 20+ people, and youll be reporting to the Head of Acquisition. Your role will be autonomous, owning the channels assigned to you. Including the agency relationship from creation of briefs, critiquing their response. Right through to test and learn, campaign execution, post evaluation, etc. etc.
One of the biggest parts will be DRTV knowing how to go through the creative process to come out with campaigns for TV which perform and achieve results. How to plan media, measure campaign results and optimise effectively for that channel at a local, regional and ...