Head of Digital Optimisation & Innovation / Optimisation Lab Product Owner
Location: Edinburgh
Salary: £101,932 - £119,920
End Date: November 18, 2024
Job Description Summary:
We have an exciting opportunity to join our Insurance, Pensions and Investments (IP&I) as Head of Digital Optimisation & Innovation.
Blending analytics, creativity, and technical expertise, you'll reshape user experiences on website and app!
What you’ll be doing:
* Build and implement a comprehensive Conversion Rate Optimisation (CRO) strategy and programme that will deliver measurable uplift in conversion.
* Lead and mentor a team of CRO professionals, setting clear goals and encouraging a culture of innovation and continuous improvement.
* Conduct comprehensive competitive analysis to identify strategic optimisation opportunities.
* Utilise sophisticated analytics to identify conversion bottlenecks, customer drop-off points, and areas for improvement.
* Lead on defining the testing strategy and be responsible for the execution of complex A/B and multivariate tests.
* Map and analyse customer journeys across digital touchpoints.
* Support labs and collaborate with other platforms labs for detailed implementation of changes.
What you’ll need:
* Extensive experience in leading a CRO area optimising consumer-facing digital journeys.
* Ownership of trading targets and proven track record of driving performance against key commercial metrics.
* Experience of creating and implementing an A/B Testing Strategy & Execution.
* Deep understanding of customer behaviour and psychology.
* Demonstrated leadership skills with the ability to get results through cross-functional collaboration.
* Excellent presentation skills with a focus on showcasing hypotheses, test results, and articulating the commercial impact of proposed enhancements.
About working for us:
Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.
We’re disability confident. So, if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.
We also offer a wide-ranging benefits package, which includes:
* A generous pension contribution of up to 15%
* An annual performance-related bonus
* Share schemes including free shares!
* Benefits you can adapt to your lifestyle, such as discounted shopping.
* 30 days’ holiday, with bank holidays on top
* A range of wellbeing initiatives and generous parental leave policies
If you’re excited by the thought of becoming part of our team, get in touch. We’d love to hear from you!
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