The position is key in Equator as it focuses on optimizing the digital experience for customers through data-led strategy, driving conversion uplift in clients' digital journeys.
Key Responsibilities
• Analyze data in depth, extracting meaning and learnings to support decision-making, UX optimization, and strategy, ultimately delivering value to clients.
• Develop and execute a CRO strategy for Insights clients to reduce customer friction and improve funnel conversion rates, revenue, and other KPIs and metrics.
• Use analysis skills to discover issues and opportunities for digital user experience improvements, including statistical testing (A/B and MVT).
• Align proposed testing initiatives with clear KPIs that align with overall business goals and objectives.
• Analyze large datasets using platforms like Google Analytics (GA4), Adobe Analytics, and Optimizely.
• Develop a detailed roadmap of testing initiatives, fueled by quantitative and qualitative analysis.
• Execute the end-to-end process to implement the testing roadmap, including test mock-up, test configuration, quality assurance, test activation, and test analysis.
• Ensure each testing initiative is delivered on time and provide detailed performance reports.
• Work collaboratively with the wider business to develop, launch, and measure new tests based on reporting analysis.
• Prioritize tasks within tight timeframes and adapt recommendations to suit client budgets.
The Ideal Candidate
• Has a data-driven and commercial mindset with strong knowledge of CRO principles to deliver user outcomes.
• Can extract, analyze, and interpret data from various analytics platforms, including GA4 and Adobe Analytics.
• Has expertise in identifying areas for improvement from detailed analytics and previous experience in UX.
• Has proven experience in systematically optimizing user experience, creating, prioritizing, and evolving CRO roadmaps.
• Has a solid understanding of web tracking, A/B and MVT testing, and UX & UI best practices.
• Has demonstrated copywriting skills, hands-on experience with testing and personalization tools, and a basic understanding of technical elements, including HTML, CSS, and JavaScript.
• Has experience with design tools and a broad understanding of digital and marketing influences.