Role: Technical Digital Analyst Contract: 12M FTC Shift pattern: Full Time Hours : 37.5 Location: Nottingham Support Office Closing Date: 30th December Recruitment Partner: Matthew Nelligan About the role This role reports into our Digital Analytics Manager in the Boots Digital Analytics team. Boots is aiming to create the most compelling omnichannel beauty and health experience in the UK. You will support this by developing analytics data collection strategies that give teams data for analysis of customer acquisition through marketing and advertising platforms, customer behaviour, conversion, and commercial performance, and supporting MarTech personalisation goals and data science use cases. Key tasks and responsibilities: Oversee the development of our digital data collection methodologies Be the technical bridge between non-technical partners and technical teams, eliciting and interpreting our goals into analytical requirements and technical designs. Design and deploy scripts and tags on web, native apps and adaptive app pages through tag management systems, or by working with development partners. Create automated testing methodologies to ensure data is captured, is always present and accurate, and we are alerted to changes before they become significant or lengthy issues. Hand over solutions back to analytics team members and wider digital analytics users to ensure Boots gets value from the created data. Collaborate with a wider team, including external partners, to coordinate delivery of work. What you’ll need to have A record of providing valuable data for teams such as analytics, product, marketing, ad tech, UX, trading, merchandising, design and data science, which proved to guide positive change and growth. A record of driving adoption of new analytical capabilities. 3 years’ experience working with Digital Analytics tools and associated data collection, such as Google Analytics, Adobe Analytics, Amplitude. 3 years’ experience deploying marketing and advertising tags, such as Google Ads, Meta, AWIN, Criteo 3 years’ front end development experience working in JavaScript, HTML, CSS. Experience designing data collection methodologies for client and server-side data collection, data layer designs, working on both web and mobile apps – adaptive and native – and virtual pages. Familiarity with agile workflows through JIRA or Azure DevOps. A curious problem solver, eager to continuously develop skills. Able to communicate effectively across varying levels of data literacy and seniority. It would be great if you also have These are desirable experience and are not essential, so we would welcome applications from candidates that don’t match this additional criteria. Our benefits Boots Retirement Savings Plan Discretionary annual bonus Generous employee discounts Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more. Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme. We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate. Why Boots At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we change for the better. What's next If successful, one off our talent team will be in touch to discuss next stages and go through the interview process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best. Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basi Keywords Digital Analytics, data collection, Google Analytics, Adobe Analytics, Amplitude, advertising tags, Google Ads, Meta, AWIN, Criteo. front end development experience working in JavaScript, HTML, CSS.