Freelance SEO Specialist – Digital Product Studio (Birmingham)
I’m working with an innovative digital product studio based in Birmingham, and we’re looking for a talented freelance SEO Specialist to join their team. This studio is renowned for creating high-performing, inclusive digital products, platforms, and services that deliver real business outcomes.
This is a fantastic hybrid opportunity, offering flexible remote working with occasional office collaboration in Birmingham.
About the Role:
As the Freelance SEO Specialist, you will play a pivotal role in shaping the studio’s digital strategy, driving organic growth, and enhancing search engine rankings across a variety of exciting projects. You’ll work alongside a team of digital experts, ensuring that SEO best practices are embedded throughout the design and development processes.
Key Responsibilities:
* Develop and execute comprehensive SEO strategies to increase organic traffic and improve SERP rankings.
* Conduct in-depth keyword research and competitor analysis to uncover new opportunities.
* Optimise website content, architecture, and meta-data for both desktop and mobile to maximise performance.
* Collaborate closely with the digital product team to align SEO with broader business objectives.
* Regularly monitor, analyse, and report on SEO performance using Google Analytics, SEMrush, Ahrefs, and other tools.
* Stay ahead of industry trends and best practices to continuously enhance SEO efforts.
Skills and Experience Required:
* Proven experience as an SEO Specialist, ideally in a digital product or agency setting.
* Strong knowledge of technical SEO, including audits, site structure, and HTML.
* Familiarity with SEO tools like Google Analytics, SEMrush, Moz, and Ahrefs.
* Analytical mindset, with the ability to translate data insights into actionable strategies.
* Passion for creating inclusive, user-friendly digital experiences.
* Excellent communication skills, both written and verbal.
Why This Opportunity?
* Hybrid working – flexibility to work remotely with some time in the Birmingham office.
* Work with a team of highly skilled digital professionals on projects that have a real business impact.
* Competitive freelance rates and potential for ongoing work.
* Be part of a studio committed to creating inclusive, high-performing digital products.