Job Description
Overview of Role: Reed Marketing and Creative are partnered with a well-known consumer brand who are seeking a Senior Data Analytics and CRM Manager to drive data-driven digital marketing strategies, goals, and KPIs across their product categories. This role includes managing their CRM strategy and leading a small team. It is an exciting time to join the organisation as they look to make this function a key player in how they develop their marketing strategies moving forward.
Key Responsibilities:
1. Data Process Management: Ensure the correct functioning of data processes. Collaborate with strategy, demand generation, merchandising, and site experience teams to architect solutions for reporting, monitoring, and testing.
2. CRM Program Oversight: Lead the strategy and implementation of all CRM communication programs, including automated and tactical campaigns.
3. Marketing Analysis: Provide campaign performance analysis as requested.
4. Data Quality Maintenance: Enhance data quality through ongoing data cleansing processes and standardisation efforts.
5. Documentation: Maintain or create data process documentation. Perform list uploads, ensuring data quality and compliance.
Qualifications & Experience:
* 7+ years of data marketing experience with data management responsibilities.
* Proficiency in Google Marketing Cloud tools and statistical software such as R, Python, BigQuery etc.
* Previous experience managing teams using Salesforce Marketing Cloud.
* Advanced Excel skills and data visualisation expertise (Tableau or Locker Studio preferred).
* Experience as a Brand/Marketing Strategist with measurable campaign outcomes.
Benefits:
* Competitive salary + bonus
* 25 days annual leave + bank holidays
* Lunch allowance
* Phone allowance
* Above average pension scheme
* Private medical and dental insurance
To be considered for this role please apply with your most up to date CV highlighting your marketing data expertise.