Job Opportunity: Marketing Specialist
Location: Bath
Salary: £28K-£32K (DOE)
Are you a creative, data-driven digital marketing enthusiast? My client is looking for an energetic and detail-oriented Marketing Specialist to join their team!
Key Responsibilities:
* AI-Assisted Content Creation: Use AI tools like ChatGPT to create personalised, on-brand marketing content.
* Google Suite Expertise: Manage campaigns using Google Ads, GA4, and Google Tag Manager, tracking performance and delivering insights.
* Campaign Collaboration: Work with internal teams and external partners to implement, optimise, and refine marketing campaigns.
* Analytics & Reporting: Analyse website and campaign performance, providing actionable recommendations.
* Audience Targeting: Help develop and refine targeting strategies to reach key audience segments.
* Stay Updated: Keep up with the latest trends, tools, and best practices in digital marketing.
What We’re Looking For:
* Minimum 2 years’ experience in digital marketing, campaign management, and analytics.
* Strong skills in Google Ads, GA4, and Google Tag Manager.
* Experience using AI tools like ChatGPT for content creation.
* Analytical mindset with the ability to interpret data and recommend improvements.
* Knowledge of SEO and SEM best practices.
* Familiarity with LinkedIn for campaign execution.
* Exceptional attention to detail and multitasking abilities.
If you're interested, please send your CV to libby@allegiancetechnology.co.uk.