Job Description
In this role the main goal is to capture insights and interpret the propositions and go-to-market actions of IFS’s key competitors so that IFS continues to stand out and win more than any industry peers.
With a commercial (rather than technical) focus, you will work with stakeholders including the executive management team, as well as operational colleagues in marketing, sales, product and services.
Main responsibilities and Authorities:
1. Market Analysis: Conduct quarterly and project-based market analysis to identify trends, opportunities, and threats in IFS’s core segments. Build relationships with data owners to inform intelligence and update business models.
2. Competitor Intelligence: Monitor and evaluate competitor activities, including product launches, pricing strategies, marketing campaigns, and business developments. Maintain the portfolio of battlecards to inform and advise internal stakeholders embarking on competitive pursuits.
3. Sales Insights: Run a win/loss program to understand motives, strengths and weaknesses, and mobilize initiatives with appropriate stakeholders across the business to address emerging themes, opportunities and issues.
4. Strategic Insights: Provide strategic insights and recommendations to senior management to inform decision-making and drive competitive advantage.
5. Reporting: Develop and deliver regular reports and presentations on competitive intelligence findings to key stakeholders.
6. Collaboration: Work closely with cross-functional teams, including sales, marketing, commercial and product development, to ensure alignment and integration of competitive intelligence insights.
7. Data Management: Maintain and manage competitive intelligence assets and collaborate with select agencies to ensure data accuracy and accessibility.
8. Thought Leadership: Stay abreast of industry trends and best practices in competitive intelligence and share knowledge with the broader organization.
9. Communication: Provide regular communication across the business of key competitive and market updates using agreed internal communication formats. Facilitate key competitive groups within the business to support sales cases and competitive go-to-market plays.
10. Budget responsibility: Plan, forecast and manage to agreed budget.
Qualifications
Competence needs:
11. Strong strategic and analytical capabilities
12. Comfort working with, and manipulating data sets
13. Strong relationship building skills
14. Strategic and operational focus/balance
15. Proven history working in CRMs and Marketing automation platforms
16. Effective verbal and written communication of English
17. Demonstrates initiative with a results orientation, while exhibiting strong drive and leadership skills
18. Experience of B2B marketing
19. Team leadership and people development
Competence preferences:
20. Proven history of working in the software industry
21. Understanding of ERP, Industrial Asset (EAM) and Service Management (FSM and ESM)
22. Knowledge and appreciation of the six key industry IFS focuses on
Education:
23. University degree with a business or marketing degree (preferred)
Professional experience:
24. Proven history in a B2B marketing environment working with strategic marketing, preferably within the software industry.
25. Project management
26. Budget responsibility
27. Fluent English. Other languages are always a benefit.
Personal skills:
28. High level of motivation
29. Good at communicating; be able to communicate at all levels and types of employees within a company
30. Be able to think strategically and see the whole picture
31. Social and outgoing, the ability to talk to people, a good relation builder
32. Structured
33. Proactive and independent
34. Flexible and adaptable
35. Enterprising and daring
36. IFS-ambassador: represent IFS in a professional way
37. Alignment to the IFS values of: Agile, Collaborative, Trustworthy, and Grit