Events Manager - London/Hybrid - 9 Months - £400-£440 Umbrella
A global SaaS company is looking for an experienced Events Manager to join their team on an initial 9-month assignment.
Responsibilities:
* Manage and execute in-person, hybrid, and virtual events (in partnership with Product Marketing, Customer Education Sales, etc.) to drive demand.
* Build and maintain a comprehensive annual event calendar to support meeting lead generation and customer growth forecasts consistently throughout the year.
* Align with the Brand marketing calendar.
* Work with outside agencies (experiential, etc.) and strategic partners.
* Create detailed project plans (inclusive of training and contingency needs) to ensure flawless event production and execution.
* Develop comprehensive cross-channel marketing plans to promote virtual events (pre-, during, and post) to achieve event objectives and KPIs.
* Support lifecycle marketing nurture campaigns by audience type across email, push, SMS, and in-product communications to achieve lead and conversion goals post-event.
* Leverage positioning, messaging, buyer personas, and other information to target segments and generate highly qualified leads.
* Rigorously manage, measure, and analyze all events, marketing campaigns, and tactics driving to conversion rate increases and funnel optimization.
* Manage and reconcile event budgets monthly.
* Analyze outcomes, provide insights, and present results to facilitate sound decision-making.
* Collaborate/participate in planning and reviews with senior marketing leaders and cross-functional partners.
Skills/Experience:
* 5+ years hands-on experience in in-person & virtual events and lead generation.
* Highly collaborative in approach, partnering effectively with many different internal and external stakeholders, including agency partners, Sales teams, and Event Organizers.
* Experience in hybrid and virtual events management; well connected in the B2B Events world (a plus).
* Knowledge of best practices in B2B marketing automation, demand generation, and rules-based lead nurturing.
* A proven track record with managing pipeline generation, lead scoring, and managing integrated demand generation campaigns from concept to ROI analysis.
* Relentlessly data-driven; focus on funnel optimization and optimization of the sales and marketing process.
* Competitive spirit with a strong bias for action for constant rapid testing, learning, and iterating, with proven examples of delivering meaningful results.
* Self-starter who thrives when building something new, whether initiating and leading efforts, projects, or programs.
* Extremely organized, dependable, and detail-oriented.
* Flexible and adaptive to change with the ability to multitask in a fast-paced environment.
* Prior software industry experience with B2B marketing; experience with SaaS-based marketing solutions is a plus.
Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.
We practice a diverse and inclusive recruitment process that ensures equal opportunity for all we work with, irrespective of race, sexual orientation, mental or physical disability, age, or gender. As an organization, we encourage applications from all backgrounds and will ensure measures are met when required to allow a fair process throughout.
PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK.
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