Events Manager - London/Hybrid - 9 Months - £400 - £440 Umbrella
A global SaaS company is looking for an experienced Events Manager to join their team on an initial 9-month assignment.
Responsibilities:
* Manage and execute in-person, hybrid, and virtual events (in partnership with Product Marketing, Customer Education Sales, etc.) to drive demand.
* Build and maintain a comprehensive annual event calendar to support meeting lead generation and customer growth forecasts consistently throughout the year.
* Align with the Brand marketing calendar.
* Work with outside agencies (experiential, etc.) and strategic partners.
* Create detailed project plans (inclusive of training and contingency needs) to ensure flawless event production and execution.
* Develop comprehensive cross-channel marketing plans to promote virtual events (pre-, during, and post) to achieve event objectives and KPIs.
* Support lifecycle marketing nurture campaigns by audience type across email, push, SMS, and in-product communications to achieve lead and conversion goals post-event.
* Leverage positioning, messaging, buyer personas, and other information to target segments and generate highly qualified leads.
* Rigorously manage, measure, and analyze all events, marketing campaigns, and tactics driving to conversion rate increases and funnel optimization.
* Manage and reconcile event budgets monthly.
* Analyze outcomes, provide insights, and present results to facilitate sound decision-making.
* Collaborate/participate in planning and reviews with senior marketing leaders and cross-functional partners.
Skills/Experience:
* 5+ years hands-on experience in in-person & virtual events and lead generation.
* Highly collaborative in approach, partnering effectively with various internal and external stakeholders, including agency partners, Sales teams, and Event Organizers.
* Experience managing hybrid and virtual events; well-connected in the B2B Events world (a plus).
* Knowledge of best practices in B2B marketing automation, demand generation, and rules-based lead nurturing.
* Proven track record in managing pipeline generation, lead scoring, and integrated demand generation campaigns from concept to ROI analysis.
* Data-driven with a focus on funnel optimization and the sales and marketing process.
* Competitive spirit with a strong bias for action; proven examples of delivering meaningful results through rapid testing, learning, and iterating.
* Self-starter who thrives in building new initiatives, projects, and programs.
* Extremely organized, dependable, and detail-oriented.
* Flexible and adaptive to change with the ability to multitask in a fast-paced environment.
* Prior software industry experience with B2B marketing; experience with SaaS-based marketing solutions is a plus.
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