Job Title: Marketing Executive
Reports to: Senior Marketing Manager
The Role : Are you a self-starting, creative individual with a passion for digital marketing and a drive for achieving results? We’re looking for an ambitious Marketing Executive to support our subscription marketing efforts across a diverse portfolio of products, including sports and daily news. As part of our team, you will be key in subscriber engagement and retention, working within a dynamic newsroom environment and executing digital campaigns across multiple channels. You will be able to join us on a hybrid basis in our city centre Glasgow office.
This is an exciting opportunity for someone eager to learn, develop, and make an impact in the media industry.
Key Responsibilities
* Support acquisition, retention, and engagement activities for subscription products.
* Manage the delivery of email campaigns through our CRM, HubSpot (training provided).
* Support seasonal marketing campaigns aimed at driving digital subscriptions.
* Understand and utilise our content to drive digital growth.
* Conduct regular audits of outbound marketing channels to ensure industry best practices.
* Handle outbound customer communications via HubSpot CRM.
* Collaborate with in-house teams on creative briefs and manage the delivery of marketing assets.
* Execute day-to-day management of outbound emails, including some copywriting.
* Identify and target key audiences through various marketing channels.
* Stay informed on media industry trends, marketing techniques, and new advertising strategies.
* Enjoy data-driven work, overseeing the creation, execution, and monitoring of marketing campaigns.
Qualifications for the Role
* Degree in Marketing or relevant work experience.
* Experience with CRM systems (HubSpot experience is a plus).
* Ability to work independently and handle multiple projects with competing deadlines.
* Strong communication skills and a creative approach to problem-solving.
* Data-driven mindset with an enthusiasm for media and content-based marketing.
Company Benefits
* Competitive basic salary
* Structured career progression and ongoing training
* Workplace pension
* Opportunities for team building and training days
* 25 days paid holiday + statutory bank holidays + your birthday off
* Holiday purchase scheme
* Perks & Discounts
* Discounted gym membership
* Cycle to Work scheme
* Mental Health Support via Lifeworks
* Eye test vouchers plus £50 towards new glasses
* Annual Volunteer Charity Day
Newsquest Media Group/LOCALiQ is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness for all applicants, we will consider any adjustments that could help you in the application process.