Please Note: The deadline for applying is 23.59 the day before the job posting end date.
Job Title: Ice Cream Assistant Brand Manager Magnum UK
Location: Kingston
Love ice cream? You'll be excited to know that we are also recruiting for roles across some of our other beloved brands such as Cornetto, Solero, Twister, Walls Soft Scoop and Carte D’or.
ABOUT MAGNUM:
Magnum is the UK’s #1 ice cream brand, purchased by over a third of all households. Synonymous with pleasure and indulgence, Magnum is well known for its signature cracking chocolate and velvety ice cream experience and a strong purpose championing superior pleasure. Founded in 1989, Magnum propelled the ice cream category forward through creating indulgent premium ice cream products for an adult demographic. Today Magnum continues to innovate with trend setting product launches and expanding into new formats such as Magnum Bonbon. Supported by the ice cream category's biggest campaigns, Magnum is known for its distinctive marketing communication and brand activations, with recent campaigns recognized within the marketing industry with awards from Cannes Lions, Media Week and The Drum.
JOB PURPOSE
As the biggest brand in the UK Ice-Cream category, Magnum is the key growth engine of the category, executing some of the biggest innovations and marketing campaigns. We are looking for high performing, driven candidates that demonstrate strong leadership and project management skills, and a real passion for consumers. In ice-cream, we welcome curious, creative self-starters with a passion for brands and snacking culture. The ideal candidates will drive the business forward through strong communication skills, keeping projects and campaigns on track, collaborating with internal and external partners, staying curious about our consumer’s needs, and having strong attention to detail to ensure flawless execution of our brand strategies. This position requires a hunger to learn, understanding of the fundamentals of brand communication and in-market execution, including market trends, consumer, category and customer dynamics. Strong digital awareness & capabilities are also key to this role. Finally, you need to be a Pleasure Seeker at heart with a strong team spirit!
If you’re someone who is keen to learn, thrives in a fast-moving environment and turns challenges into decisive actions then we want to hear from you.
RESPONSIBILITIES
This is an exciting and unique opportunity that gives the successful candidates the opportunity to work on an iconic global brand. This position will be primarily focused on supporting the UK’s biggest ice cream brand through flawless execution of innovation, renovations and in-market execution across all consumer touchpoints.
* Support the development of unmissable ATL marketing campaigns.
* Lead digital strategy and execution of campaigns, managing the full end-to-end process including development of assets, testing and pivoting where needed.
* Assist with commercial delivery of the brand, including monitoring/reporting of in-market performance & ownership of forecast assumptions.
* Lead innovation projects end to end, including consumer research, competitor reviews, business cases and creating a supporting activation plan.
* Work closely with customer teams, d-com and away from home teams to identify and action growth opportunities.
* Responsible for budget management, in close collaboration with brand and marketing managers.
* Support development of annual brand strategy.
* Present brand plans to external customers and internal UK & Global stakeholders.
* Partner closely with media and digital expert teams to ensure flawless execution in market, through development of full digital ecosystem ensuring cohesion of brand experience across consumer touchpoints (i.e. Online, In-store).
* Weekly management of feedback from quality & consumer engagement teams.
* Most importantly... taste new Ice Cream flavours!
ALL ABOUT YOU
* You’re a born leader: This position requires leadership & influencing skills as you will interact with cross-functional business partners, brand partners in multiple categories as well as agencies.
* You’re a strong communicator: This position requires strong verbal and written communication skills with keen attention to detail, while bringing colleagues along for the journey.
* You show empathy and curiosity: You will need to be consumer-obsessed and develop an understanding of consumer and shopper missions in Ice Cream, and how they vary across retail channels, while never being afraid to ask “Why?”.
* You are creative: with a passion for creating impactful marketing campaigns.
* Strong business acumen: with strong analytical skills and attention to detail.
* Hungry for growth with founder’s mindset: someone who seeks out the opportunities and wants to try/learn/test new things and push boundaries.
* Strong digital capabilities: with an appetite to learn and adapt in this rapidly changing marketing and commerce landscape.
* Consumer love: constantly curious and hungry to keep up to date with market insights.
* Excellent project management skills: with the ability to prioritize and manage multiple tasks simultaneously.
* Highly articulate and able to influence: a wider range of stakeholders.
* IT literacy & Nielsen/Kantar understanding.
EXPERIENCES & QUALIFICATIONS:
Relevant experience in marketing preferable in CPG, snacking or ice-cream. Proven track record of performance where you are able to demonstrate your ability to deliver results either in brand growth or market share growth.
What we offer
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).
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