Retail Planning Merchandiser - Ben Sherman
Ben Sherman started out in 1963 producing standout button
down shirts from a factory in Brighton. Over 6 decades later the brand is still
producing standout shirts, but has also expanded to a full lifestyle collection
rich in the brands DNA. From the early days the brand has been linked to music
and British subcultures and that remains a core aspect of the brands appeal
today.
If you are passionate about being part of a British Heritage
brand’s journey, why not join us?
Main
Purpose of Job:
As a branch merchandiser you will play
a vital role within the business to strategically plan the retail space to
maximise sales performance through detailed analysis and future planning.
Building & reporting on ideal stock holding targets by each location in
line with budget sales plans and ideal stock cover for core, seasonal and
terminal stock. Building distribution plans based on geographical location to
ensure the right stock package for each local market to drive the budgeted
density sales plans. Reviewing in season sales performance and reacting to
stock mix to deliver sales & margin plans. To strategically plan the
individual stores allocation stock package by size inline with sales demand in
that area and supporting the trading team with detailed size analysis to ensure
all buys are inline with sales requirement.
In this role you will be responsible for project managing any new store openings ensure the right stock is in store for
opening.
Key
Accountabilities:
Trade & Planning:
* Building opening stock packages
for new stores based on linear count, budgets, seasonality and geographical
location
* Project manage the critical path
of all new openings. Working cross functionally with the visual merchandising,
marketing & retail to ensure the right stock package is allocated and
delivered in advance of store opening.
* Plan ideal stock mix by store to
maximise sales performance
* Ensure seasonal stock builds are
inline with the trading calendar and key events
* Build allocation plans by store
& size for both core and new seasonal stock packages in line with
their sales plan
* Responsible for setting store
grading framework for allocations. Regularly reviewing with the regional
managers to ensure stores are in the right place.
* Review initial PAR levels by
store regularly in line with trade and adjust accordingly to ensure
replenishment is maximised in the right store.
* Lead store visits using analysis
at category level to support the store in maximising space to increase
density
* With detailed analysis on sales
by size by location supporting trading team to ensure future buys are
inline with store allocation plans
* Provide
detailed sales analysis by brand and category by store, feeding into the trading
team and support with future opportunities in range building
* Working
closely with the retail team to manage re-groups across the estate to reduce
range fragmentation and increase sell through ability to make
decisions with consideration for the wider impact.
* Create
& manage communication process between head office and stores
* Ensure
all brand strategies are executed in line with the overall business needs and communicate
these to the wider team
* Full
understanding of customer needs to maximise sales and margin
* Develop
& implement better ways of working across merchandising and retail.
* Strategically
plan and implement how to improve key KPI’s including AVT, UPT & conversion
with the right stock holding of all categories
* Weekly
reporting on size availability Vs planned level – ensuring you deliver a 95%
availability target
* Undertake
regular store visits with trading, retail & VM Teams
People:
* Be a team player - understanding priorities and workload
of other departments.
* Excellent communication and networking skills at
all levels
* Train
and develop junior members of the team – AMs, AAMs
* Ability
to lead & deliver a meeting with external partners and clients
* Working
closely with retail team to ensure right product is in the right stores and to
understand the different geographical customers to deliver sales & margin
Additional
responsibility:
* Responsible
for ensuring all documents are checked and correct for the use of the
Merchandising and wider BSI teams before distribution
* Ad
hoc tasks within the Branch Merchandising team will be require
* Attending
seasonal launches
* To
manage the departments cost centre in regards with POS
* Ensuring
the BSI Senior Management Team are communicated to in an effective and timely
manner
Communications
& Working Relationships:
Work
cross functionally with the teams within BSI:
* IT
* Buying
* Finance
* Web Team
* Merchandising
* Warehouse
* Accounts
* Shipping/Sourcing
* Visual
Merchandising
* Marketing
* QA
* Retail
* Build
relationships with suppliers and travel to supplier meetings when required
* Regular
contact and meetings at director level
Personal
Specification
Knowledge
& Skills:
* The ability to cope with the pressure
of having to make important decisions and meet tight deadlines
* Knowledge of relevant product
categories, market trends and competitors
* Presentation skills - visual, verbal
and written
* Organisational skills
* Team player - ability to manage
working relationships at all levels
* Numerate - working with margin
calculations and budgets
* Analytical skills – ability to
analyse and interpret various data sources and reports
* Problem solving skills - able to make
the right the decision when faced with sales / margin / supply issues
* Understanding of the clothing
industry & trading environments. Broad knowledge of either retail or
wholesale environments
* Strategic thinker - able to look
forward and innovate
* Self-motivated