Reed Marketing are seeking an experienced and dynamic Marketing Manager to lead and oversee customer acquisition and lifecycle campaigns within a large services provider based in Caerphilly. As the marketing manager, you will play a critical strategic role in driving growth, supporting new business development, and enhancing customer retention. You will have a proven track record in managing campaign strategy, leveraging marketing automation platforms (Pardot/Marketing Cloud), and utilising Salesforce to achieve measurable business impact. Hybrid Working (2-3 day in the office a week) Day-to-day of the role: Create and implement marketing strategies that align with business objectives. Optimise the use of Salesforce in collaboration with the IT team for enhanced marketing automation and data accuracy. Execute and monitor multi-channel marketing campaigns. Manage public relations to enhance brand visibility. Work closely with IT, Sales, and Pardot teams to optimize CRM and lead management processes. Manage and allocate marketing budgets effectively across divisions. Lead and mentor a Marketing Executive, fostering professional growth and development. Deliver detailed performance reports and identify opportunities for optimization. Required Skills & Qualifications: Proven leadership experience in developing and implementing marketing strategies within a B2B environment. Strong project management skills, capable of managing multiple campaigns simultaneously. Experience in budget management and resource allocation. Degree in Marketing, Business, or a related field. Minimum 5 years of experience in marketing, including at least 2 years in a managerial role. Proficiency in Salesforce, Pardot, or similar marketing tools is advantageous. What you'll get: 31 days holiday including bank holidays Discount across 850 retailers cycle to work scheme Buy/sell holidays Employee assistance programme Refer a Friend scheme