Brief Description
To manage and deliver consistent and effective communications strategies for key projects. To manage stakeholder issues effectively to protect, promote and enhance corporate reputation and co-ordinate a broad range of stakeholder communication activities (across media, public affairs, community relations and internal audiences) in line with Government & Corporate Affairs objectives.
The communications manager role is a fantastic opportunity to showcase your overall external communications skills, with the focus on multi discipline coverage, you’ll be involved in projects comms, aspects of media and community relations too, so experience in these fields is desirable. You’ll work within a close-knit team, striving to provide a innovative, seamless and professional service to our internal and external audiences.
Rheoli a chyflwyno strategaethau cyfathrebu cyson ac effeithiol ar gyfer prosiectau allweddol. Rheoli materion rhanddeiliaid yn effeithiol er mwyn diogelu, hyrwyddo a gwella enw da corfforaethol a chydgysylltu ystod eang o weithgareddau cyfathrebu â rhanddeiliaid (ar draws y cyfryngau, materion cyhoeddus, cysylltiadau cymunedol a chynulleidfaoedd mewnol) yn unol ag amcanion y Llywodraeth a Materion Corfforaethol.
Mae rôl y rheolwr cyfathrebu yn gyfle gwych i arddangos eich sgiliau cyfathrebu allanol cyffredinol, gyda’r ffocws ar sylw amlddisgyblaethol, byddwch yn ymwneud â phrosiectau cyfathrebu, agweddau ar y cyfryngau a chysylltiadau cymunedol hefyd, felly mae profiad yn y meysydd hyn yn ddymunol. Byddwch yn gweithio mewn tîm clos, gan ymdrechu i ddarparu gwasanaeth arloesol, di-dor a phroffesiynol i'n cynulleidfaoedd mewnol ac allanol.
About the role (External)
Key Accountabilities:
1.Develop and implement communications strategy on projects which present reputational risks or opportunities for the business.
2.Produce and manage detailed communications plans, detailing activities and resources necessary for implementation and providing recommendations for continuous improvement / best practice.
3.Interface with key external audiences (across community relations, media and public affairs) so that these relationships are appropriately managed, in consultation with relevant external communications teams in Government and Corporate Affairs.
4.Where required, provide direct management and development of a team including carrying out regular 121's, appraisals, objective setting and performance monitoring.
5.Build relationships and provide direction / influence to senior project managers and external industry parties / funding organisations where appropriate.
6.Provide guidance on all external communications activity undertaken by project personnel including Project/ Programme Director / Project Managers/ Scheme Sponsors, delivering consistency with the approved G&CA communications strategy and in accordance with Network Rail's corporate policies.
7.Assist with delivery of Network Rail's corporate internal communications programme and act as a conduit for material/information for corporate comms channels.
8.Check that all branding used on the project complies with Network Rail's corporate policy on branding, visual identity and image.
9.Produce regular reports on all communications activities on the project, including budget.
Job Skills, Experience and Qualifications:
Essential
·Significant experience within corporate communications
·Proven track record in public relations activity in a high profile organisation
·Excellent writing skills and ability to think strategically
·Excellent influencing skills and ability to build relationships with internal and external stakeholders
·Thorough knowledge of the media and how it operates
Desirable
·Educated to degree level
·Experience of working within an agency environment
Prif Gyfrifoldebau:
1. Datblygu a gweithredu strategaeth gyfathrebu ar brosiectau sy'n cyflwyno risgiau neu gyfleoedd i enw da'r busnes.
2. Cynhyrchu a rheoli cynlluniau cyfathrebu manwl, gan fanylu ar weithgareddau ac adnoddau sydd eu hangen ar gyfer gweithredu a darparu argymhellion ar gyfer gwelliant parhaus / arfer gorau.
3. Rhyngwynebu â chynulleidfaoedd allanol allweddol (ar draws cysylltiadau cymunedol, y cyfryngau a materion cyhoeddus) fel bod y perthnasoedd hyn yn cael eu rheoli'n briodol, mewn ymgynghoriad â thimau cyfathrebu allanol perthnasol yn y Llywodraeth a Materion Corfforaethol.
4. Lle bo angen, darparu rheolaeth uniongyrchol a datblygiad tîm gan gynnwys cynnal 121 rheolaidd, gwerthusiadau, gosod amcanion a monitro perfformiad.
5. Meithrin perthnasoedd a darparu cyfeiriad / dylanwad i uwch reolwyr prosiect a phartïon allanol yn y diwydiant / sefydliadau ariannu lle bo'n briodol.
6. Darparu arweiniad ar yr holl weithgareddau cyfathrebu allanol a wneir gan bersonél y prosiect gan gynnwys Cyfarwyddwr Prosiect / Rhaglen / Rheolwyr Prosiect / Noddwyr Cynllun, gan sicrhau cysondeb â strategaeth gyfathrebu G&CA gymeradwy ac yn unol â pholisïau corfforaethol Network Rail.
7. Cynorthwyo i ddarparu rhaglen gyfathrebu fewnol gorfforaethol Network Rail a gweithredu fel sianel ar gyfer deunydd/gwybodaeth ar gyfer sianeli cyfathrebu corfforaethol.
8. Gwirio bod yr holl frandio a ddefnyddir ar y prosiect yn cydymffurfio â pholisi corfforaethol Network Rail ar frandio, hunaniaeth weledol a delwedd.
9. Cynhyrchu adroddiadau rheolaidd ar holl weithgareddau cyfathrebu'r prosiect, gan gynnwys y gyllideb.
Sgiliau, Profiad a Chymwysterau Swydd:
Hanfodol
· Profiad sylweddol o gyfathrebu corfforaethol
· Hanes profedig mewn gweithgarwch cysylltiadau cyhoeddus mewn sefydliad proffil uchel
· Sgiliau ysgrifennu rhagorol a'r gallu i feddwl yn strategol
· Sgiliau dylanwadu ardderchog a'r gallu i feithrin perthnasoedd â rhanddeiliaid mewnol ac allanol
· Gwybodaeth drylwyr o'r cyfryngau a sut mae'n gweithredu
dymunol
· Addysg hyd at lefel gradd
· Profiad o weithio o fewn amgylchedd asiantaeth