Social Media and Influencer Manager - George
Apply locations: George House
Time Type: Full time
Posted on: Posted 3 Days Ago
Time left to apply: End Date: January 23, 2025 (11 days left to apply)
Job Requisition ID: R-046744
Job Title
Social Media and Influencer Manager - George
Location
George House
Employment Type
Full time
Contract Type
Fixed Term (Fixed Term)
Hours Per Week
37.5
Salary
Competitive salary plus benefits
Category
Social Media
Closing Date
22 January 2025
As the Social Media & Influencer Manager for our George brand, you'll be a fundamental lynchpin in the Social Team working directly with our campaign and content teams, creative agencies, and media planners, to create and distribute social & influencer content. This integral role is centred around developing, guiding, and monitoring George’s presence across multiple social media platforms as well as harnessing the power of influencer and talent partnerships to elevate our brand’s visibility and engagement.
***This is a 6 months FTC covering a period of maternity leave***
“Everything about Asda”
We are a values-led organisation. As such, we encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.
“Everything you'll love.”
* Minimum 24 days annual leave per year plus 8 bank holidays – Making sure you take time for yourself and switch off.
* 4 weekly pay – which means you get an extra payday a year.
* Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us.
* Discount off your shopping at Asda and George - with extra discounts running throughout the year – really makes a difference, saving the colleagues an average of £700 a year.
* Career development, apprenticeship and graduate schemes – we want our colleagues to excel and grow with our business.
* Free city centre parking – you can also use it outside working hours.
Plus, much more!
“Find your role”
As the Social Media and Influencer Manager, you will be responsible for identifying, nurturing, and managing relationships with key influencers, ambassadors, and content creators who align with our brand values and audience. Your strategic vision and execution will drive brand awareness, credibility, and conversion through authentic and impactful social media communications & collaborations. You will be responsible for the management of the George social plans and you will know how to create best-in-class social content whilst identifying new ways to innovate and engage our audience.
* Nurture the strategic influencer and talent management program, identifying potential partners who resonate with our brand ethos and can amplify our message to target audiences.
* Nurture the George social media strategy & plans across the brand channels, nuancing content relevant for the platform and product (fashion/home).
* Support contract negotiations with influencers, talent, and their representatives, ensuring clear expectations, deliverables, and adherence to budget guidelines.
* Foster long-term relationships with key influencers and talent, creating a network of brand advocates and partners.
* Collaborate with the Customer Marketing, PR, and Content teams to co-create compelling, authentic content across both social and influencer content aligning with our brand’s campaign objectives and messaging.
* Monitor and measure the effectiveness of social content, influencer, and ambassador partnerships through data-driven insights, adjusting strategies as necessary to optimize performance and ROI.
* Stay abreast of social, industry trends, emerging influencers, and talent, as well as best practices in influencer marketing, to continuously innovate and improve our influencer strategy.
* Lead the integration of influencer content across all marketing channels, ensuring cohesive and aligned brand messaging and maximizing the impact of partnerships.
* Manage the influencer/talent/social budget, tracking expenditures and ensuring strategic allocation of resources for maximum effectiveness.
* Leverage organic and paid social media and educate and enable our wider business to drive best-in-class social media practices, creating awareness of George’s products, values, and services while protecting and furthering brand reputation and affinity.
* Work with multiple internal and external stakeholders including PR, Legal, Social Media Analysts, Content Production, and Brand teams to develop and execute social, influencer, and talent strategies that resonate with our audience and amplify our brand message.
“Let's find out about you”
* Proven experience in social media, influencer, and talent management, with a track record of developing successful content, partnerships, and campaigns that drive brand engagement and conversion.
* Proven track record managing teams and setting and achieving results.
* Ability to present data and report back on KPIs and performance tracking.
* Passionate about social media & influencers and keeping up to date with the latest digital trends and opportunities.
* Strong network within the influencer and entertainment industries, with the ability to identify and engage with emerging and established talent.
* Excellent negotiation, communication, and interpersonal skills, capable of building and maintaining strong professional relationships.
* Creative thinker with the ability to collaborate on content creation, providing strategic direction to ensure brand alignment and message coherence.
* Analytical mindset with proficiency in measuring and analyzing the effectiveness of influencer partnerships, utilizing metrics to guide strategy.
* Deep knowledge of the digital and social media landscape, with a keen understanding of trends, platform dynamics, and audience behaviors.
* Ability to work cross-functionally, collaborating with various internal teams and stakeholders to integrate influencer and talent content into broader marketing initiatives. Strong PR acumen.
* Exceptional copywriting and editing skills.
* Excellent communicator with strong instincts and the ability to contextualize your opinions in facts that a broad mix of stakeholders can understand.
* Experience in using social media management platforms (ideally Sprinklr).
* Project & budget management skills.
* Solid knowledge of SEO, keyword research, and Google Analytics.
* Knowledge of online marketing channels.
“Find your everything at Asda” - bringing brighter living within everyone's reach.
We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.
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Work Where it Works
Our hybrid way of working gives you the choice to work where it works. This enables you to choose where you’ll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team.
You will also get an excellent benefits package including:
* Discretionary company bonus
* £5,700 company car or car allowance
* Company pension up to 7% matched
* 10% colleague discount, free parking, and many additional rewards.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
About us
Asda is Reimagining Retail. It’s hard for anyone to imagine how many different career possibilities there are at Asda. Ours is a big business, and beyond the roles you might be familiar with, there are hundreds more you don’t often get to see. In fact, because our business is changing we're creating new roles all the time! So take the time to look around. Once you’ve had the chance to explore our current open positions, apply to the ones you feel suit you best. And don't forget you can keep an eye on new positions and check how your current applications are progressing by visiting regularly.
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