Guildford, ENG, GB, GU1 1DB London, ENG, GB, EC3V 0HR
Area of Expertise:
Communication & Public Relations
Unit:
Allianz UK
Employing Entity:
Allianz Management Services Ltd
Job Type:
Full-Time
Remote Job:
Hybrid working
Employment Type:
Permanent
ID:
58975
Non-Executive Social Media Manager
Location: Guildford or London (hybrid)
Salary: Dep on exp + car allowance + bonus + benefits
Who we are
Allianz is a global insurance company serving across 70 different countries, but from the very first day you join our team you’ll know that your contributions are valued. We offer world-class learning and career development opportunities, while we celebrate an inclusive culture.
Role Overview
As Social Media Manager, you’ll be responsible for the organic activity of our personal and commercial brands across our social media channels. This includes setting strategic direction and developing and implementing best-in-class social media campaigns that enhance brand awareness, engage our target audience, and support our business goals.
You’ll work closely with teams across the business to create compelling content that aligns with our brand vision and tone of voice principles as well as ensure consistency with our paid social activity. You’ll drive digital engagement with our audiences and carve out a long-term vision for our social media activity alongside other marketing channels including managing key stakeholders to continue to grow our presence.
Key Responsibilities
* Strategy Development: Create and implement a comprehensive social media strategy that supports business objectives, increases brand visibility, and engages our audiences.
* Content Creation: Lead the team to create high-quality, engaging content in a variety of formats tailored to different social platforms and audiences.
* Planning and management: Manage a calendar of impactful social media content including managing multiple stakeholder demands and objectives.
* Campaign Management: Plan, execute, and analyse paid organic social-first campaigns, ensuring alignment with broader marketing strategies and tracking ROI.
* Community Management: Ensure monitoring of social media channels by the Social Media Executive and Operations team to respond to comments and messages in a timely and brand-appropriate manner.
* Data Analytics: Analyse social media performance metrics, produce reports, and provide insights to optimise content and strategy for better engagement and reach.
* Crisis Management: Work with the corporate communications team to manage social media crises or sensitive issues, ensuring consistent messaging.
* Social Advocacy: Increase employee sharing of key messages and campaigns to increase awareness.
* Brand Tone & Voice: Maintain and enhance the tone of voice across all social platforms appropriate to the LV= and Allianz brands.
* Trend and Competitor Monitoring: Stay updated on social media trends, emerging platforms, and best practices.
* Creating a social media community: Bring together social media experts from across the wider Allianz Group in the UK to share best practices and enhance collaboration.
About you
* Strong understanding of social media platforms, tools, and analytics (Hootsuite, Google Analytics, Amplify etc.).
* Excellent written and verbal communication skills, with a keen eye for detail.
* A strategic thinker, able to see the long-term vision and how activity fits in with our wider business goals.
* Experience with social media campaigns and understanding of how to optimise for different audiences.
* Ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously.
* Highly analytical with an ability to understand, communicate and draw actionable conclusions from data as well as predict trends.
* A strong understanding of social media trends, bringing forth ideas and insight from the next big thing in the industry.
* Ability to manage senior stakeholders across the business.
* Marketing-related degree or equivalent.
What we will offer you
Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training.
* Private medical insurance
* Contributory pension scheme
* Life cover
* Group Income Protection
* Flexible buy/sell holiday options
* Flexible working arrangements
* A discount up to 50% on a range of insurance products including car, home and pet
Our ways of working
Do you need some flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen.
Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements.
Our Purpose and Values
We secure your future
Be Brave | With Heart | Everyone Counts | Inspiring Trust
Our purpose and values are more than just words on a website - they are the why and how of Allianz. They influence everything we do and guide us how to do it.
Diversity & Inclusion
At Allianz, we value diversity and inclusion and back this up with our accreditations.
Accessible application for all
As part of the Disability Confident Scheme, we support candidates with disabilities or long-term health conditions through the Offer an Interview Scheme.
Contact our Resourcing team to opt into this scheme or for assistance with your application.
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