Job Title
Marketing Campaign Manager
Location
Asda House
Employment Type
Full time
Contract Type
Fixed Term (Fixed Term)
Hours Per Week
37.5
Salary
Competitive salary plus benefits
Category
Promotions and Advertising
Closing Date
26 December 2024
We're recruiting for a Marketing Campaigns Manager to cover a period of maternity leave. In this role you'll be responsible for the end to end plan, do and review process for your designated Marketing Campaigns across the Marketing Calendar. This includes writing the agency brief, developing the creative idea and media plan, delivering all of the assets aligned to this plan in an integrated way, managing all approvals and stakeholder engagement, and conducting a thorough evaluation on the campaign performance. You will manage a Campaign Planner and Campaign Co-ordinator.
***This is a FTC covering a period of maternity leave***
“Everything about Asda”
We are a values-led organisation. As such we encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.
Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.
We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.
“Everything you'll love”
* Minimum 24 days annual leave per year plus 8 bank holidays – Making sure you take time for yourself and switch off
* 4 weekly pay – which means you get an extra payday a year
* Company Car Allowance - or you can opt for a company car
* Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us
* Discount off your shopping at Asda and George - with extra discounts running throughout the year – really makes a difference, saving the colleagues an average of £700 a year
* Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business.
* Free city centre parking – you can also use it outside working hours
Plus, much more!
“Find your role”
As a Campaign Manager, you will be responsible for your campaign across the plan, do and review cycle as follows:
Plan:
* Working with the Trade Marketing Planning team to understand the business objectives, target customers & overall proposition for the activity
* Writing the combined media and creative agency brief, using key information from Trade Marketing team as well as agency specific detail and deliverables
* Managing the creative & media agency responses to brief, including co-ordinating stakeholder feedback and providing this in a timely manner
* Overseeing the end-to-end critical path until launch of the campaign, ensuring all key milestones and deadlines are achieved
* Cascading all key campaign information to owned and earned channel teams
* Co-ordinating and managing all key sign offs and meetings with stakeholders
Do:
* Working with creative and media agencies to get detailed plans by channel
* Executing against these plans across paid channels as required - TV, BVOD / VOD, YouTube, Radio, Press, Digital display, partnerships – working with both the in-house studio and external agency teams to create assets by channel
* For TV campaigns - responsible for all the pre-production preparation, including working with relevant teams to secure samples; store teams for in-store shoot preparation; and George & GM teams for samples / creative input
* For campaigns requiring photography, working with the Photography lead to ensure all photography requirements are captured for shoot, working together on treatments, and attending PPM’s and shoots
* Briefing testing requirements to Insight agencies and building in feedback to creative development process
* Briefing commercial teams to provide detailed TV hero product nominations and full product nomination detail for use across all channels – making recommendations on what to feature by channel and getting this signed off at VP level
* Running channel mapping sessions, allocating messages and product nominations by channels & bookings on the media plans
* Managing all reviews of creative and media through relevant meetings, including running the walk the wall session with VP of Marketing
* Supporting with budget management – having oversight of total production and media budgets by campaign and working with these, raising PO’s and flagging any risks / opportunities
* Working with colleague Comms to organise any colleague launch event activity such as atrium events, including pulling presentations together
Review:
* Responsible for pulling together full post campaign analysis, with input from agencies and owned and earned channel owners and making recommendations for future campaigns
* Conducting full wash up of ways of working and recommending improvements to process
* Line management of a team of 2
* Working with peers in the team to manage and allocate resource across the team to manage workload
* Producing / contributing to ad hoc requests for presentations from senior leaders
* Keeping SharePoint sites up to date and organised
* Contributing to the weekly performance pack
Let's find out about you
* End to end campaign experience across paid channels, strong understanding of the campaign development process across creative & media
* Excellent organisational skills
* Highly effective at communicating to all levels of stakeholders
* Agency management experience
* Strong presentation skills, including presenting work to key stakeholders in meetings
* Ability to manage critical paths and deadlines
* Multi-tasking and managing multiple priorities
* Ability to work in fast paced environment and respond to change and last-minute requests
* Can keep calm under pressure
* Able to manage a small team
* Collaborative spirit and problem solver
“Find your everything at Asda” - bringing brighter living within everyone's reach”.
We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.
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Work Where it Works
Our hybrid way of working gives you the choice to work where it works. This enables you to choose where you’ll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team.
You will also get an excellent benefits package including:
* Discretionary company bonus
* £5,700 company car or car allowance
* Company pension up to 7% matched
* 10% colleague discount, free parking and many additional rewards.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
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