Recruit4staff is proud to be representing their client, a leading Chester-based tour operator in their search for an experienced Marketing Executive to work in their busy office based in Chester. For the successful Marketing Executive our client is offering: £28,000 - £30,000 per annum Days role, Monday - Friday Fixed Term:12 Months (Maternity Cover) 23 days holiday rising 1 day per year (up to 25) Bank Holidays Company Pension Scheme Discounted personal holidays Competitive Benefits Package Inc. Eye Care, Life Insurance, Retail Discounts, L&D Funding The Role of the Marketing Executive: Responsible for working closely with all levels of management within the business in order to provide support in all areas of the employee lifecycle Supporting the CRM strategy to improve customer loyalty and retention Working with the CRM Manager to plan and execute email and SMS marketing campaigns including the set-up, scheduling, and deployment of one-time, recurring, and triggered campaigns. Manage monthly email marketing calendar Deliver flawless campaign execution by working to agreed processes and SLAs Ensuring marketing is delivered against the agreed tone of voice and brand guidelines Use reporting tools like Google Analytics to analyse email statistics and use key metrics to report on consumer insights, content, and performance Analyse the performance of email marketing campaigns to provide actionable insights and improvements for future development Manage reporting of regular email campaigns, comparing performance against the targets, and communicating to internal stakeholders. Identify new target audiences for email campaigns Assist with day-to-day administration tasks What our client is looking for in a Marketing Executive: Experience in CRM marketing - ESSENTIAL Proven experience in a digital marketing position / similar role - ESSENTIAL Strong understanding of marketing automation tools Experience of end-to-end email campaign development and automation - ESSENTIAL Experience with A/B testing Strong project management skills Key skills or similar Job titles: Marketing Executive, CRM Executive, Marketing Associate, Marketing Supervisor Commutable from: Chester, Wrexham, Runcorn, Warrington, Llay, Buckley, Flint, Deeside For further information about this and other positions please apply now This vacancy is being advertised on behalf of Recruit4staff (Wrexham) Ltd who are operating as a recruitment agency, agent, agencies, employment agency or employment business