Job Description
We are seeking a talented Content Creator to join our team. The ideal candidate will have clear experience and results producing high-quality, engaging content that resonates with our target audience across various platforms, including social media, vlogs and more. You will work alongside the Social Media Executive to play a key role in shaping our brand voice, story telling and increasing online engagement through innovative content strategies.
In this role:
* Drive Engagement: Hit the ground running by increasing social media engagement (likes, comments, shares) through innovative, high-quality content on platforms like Instagram, TikTok, and YouTube.
* Boost Visibility: Grow Six Stories’ Instagram followers and TikTok by creating trending, platform-optimized content, especially using video formats like Reels and TikTok.
* Sales Impact: Contribute directly to revenue growth by aligning content strategies with product launches and promotions, increase conversions from social media campaigns.
* Content Reach: Increase average organic reach by 15% on all social platforms within 6 months by using SEO and platform trend strategies.
* Video Growth: Expand the video content library by producing 2-3 high-quality, trend-appropriate videos weekly that resonate with target audiences.
About Six Stories:
Six Stories was founded in 2019 by Lucy & Ross and is a leading fashion brand, loved for their considered design of confidence giving occasion wear. Our products capture the essence of a true romantic, with a predominant focus on wedding. We revolve around our customer and have huge ambition for 2024/25. We’ve seen quick and continuous growth, recently achieving #15 in The Times fastest growing companies 2024. We’re stocked in Selfridges, ASOS, Next and Very.com. Operating as a bootstrap company, we pride ourselves on our tenacious, self- starter attitude. We are adding dynamic, positive, fast paced individuals to join our wonderful team on this exciting journey.
Responsibilities
Content Development:
* Create compelling and original content (text, image, video, audio) tailored to our brand’s audience for use across multiple platforms (social media, vlogs, email campaigns, etc.).
* Develop scripts, captions and copy for various forms of content, ensuring alignment with brand messaging and tone.
* Collaborate with the Marketing and Product teams to conceptualise new ideas, campaigns and content series.
Social Media Management:
* Plan, create and publish engaging posts across social media channels, ensuring consistency in messaging and style.
* Stay up-to-date with platform trends, and leverage them to enhance audience engagement (e.g., TikTok challenges, Instagram Reels, etc.).
* Engage with followers, respond to comments and maintain a strong online community presence.
Video Production & Editing:
* Record and edit short- and long-form videos for platforms like YouTube, TikTok and Instagram.
* Use video editing software to enhance the quality of content.
* Ensure the videos adhere to brand guidelines and platform best practices.
Content Optimisation:
* Conduct keyword research and utilize SEO best practices to optimize content for search engines, improving online visibility.
* Analyse content performance metrics and make data-driven decisions to improve content strategy.
* Regularly update older content to keep it fresh, relevant, and optimised for current trends.
Campaign Collaboration:
* Work closely with the Marketing and Product team to produce content that aligns with overall marketing objectives and product launches.
* Participate in brainstorming sessions to develop content ideas and marketing initiatives.
Content Calendar Management:
* Maintain and manage the content calendar, ensuring that all content is delivered on time and aligns with campaign goals and seasonal events.
* Plan ahead to prepare for major product launches, sales, or special events.
Qualifications:
* 2+ years of experience in content creation, social media management, or digital marketing.
* Excellent portfolio of work that you are able to demonstrate.
* Proficient in video editing.
* Track record in growing social media accounts.
Personal Attributes:
* Ability to work closely with the marketing team to execute ideas effectively.
* Understanding of social media algorithms, trends, and content best practices.
* Knowledge of SEO principles and content optimization techniques.
* Ability to manage multiple projects and meet deadlines in a fast-paced environment.
* Proven experience and interest in creating content.
* Strong writing and editing skills with the ability to create clear, engaging content for various platforms.
* High pace in content ideation and creation.
Benefits:
* Competitive salary with performance-based bonuses.
* Professional growth and development opportunities.
* Flexible working environment.
* Employee discount.
Location: Altrincham
Employment Type: Full-time
Salary: from £25,000 per annum