Job Description
Recruitment Brief: CRM Manager
Position: CRM Manager
Location: Office-based
Salary: DOE
Overview:
We’re looking for a strategic and creative CRM Manager to take ownership of our customer lifecycle communications and build high-performing journeys that drive engagement, retention, and revenue. The ideal candidate has hands-on experience using HubSpot, a strong grasp of CRM strategy, and the ability to craft engaging, on-brand copy that resonates with different segments of our audience. This is a pivotal role for someone who is both data-driven and creatively minded—someone who can analyse performance and optimise for results, while also writing emails people actually want to open.
Key Responsibilities:
· Own and manage the full CRM strategy and execution across HubSpot, including email marketing, workflows, segmentation, and customer journeys.
· Write creative, engaging, and conversion-focused copy for CRM campaigns, product updates, lifecycle flows, and promotional emails.
· Build and optimise automated email workflows and nurture sequences to support the customer journey from acquisition through to retention.
· Collaborate with marketing, sales, and design teams to ensure CRM activity is aligned with...