Summary
You will aim to define, design, build and implement cross-platform campaigns across a variety of platforms to drive customer engagement and retention, whilst contributing to implementation of the overall Marketing strategy and overseeing specific campaign elements.
Annual wage
£13,728 a year
Training course
Multi-channel marketer (level 3)
Hours
9am - 5pm, Monday - Friday.
35 hours a week
Possible start date
Monday 27 January
Duration
1 year 4 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
You will continually develop your skills, knowledge, and experience, through the completion of your apprenticeship to the specified standard and timescales, in accordance with the Company’s requirements.
Key Duties & Responsibilities:
* Create engaging and SEO-friendly content such as blog posts, articles, social media posts, and email newsletters, contributing to social media engagement and brand awareness campaigns
* Work with the sales team to develop content marketing strategies
* Conduct research on industry trends and incorporate them into content creation
* Monitor and respond to customer enquiries through various communication channels
* Collaborate with designers, developers, and other stakeholders to develop and optimise content for different marketing channels
* Use analytics tools to measure the effectiveness of content and make data-driven recommendations
* Support and regularly post on social media including Facebook, Instagram, X, LinkedIn, and any other appropriate platforms
* Keep up to date with current digital channels, recent developments in Network Marketing, and current marketing practices
* Support with email marketing campaigns
* Research new online media opportunities that may benefit the business including mobile, social media, development of blogs, and forums
Where you’ll work
Station Road
Oldbury
West Midlands
B69 4LU
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
QA LIMITED
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
Why choose our Multi-Channel Marketer apprenticeship?
QA’s Multi-Channel Marketer Level 3 apprenticeship provides a solid foundation of practical skills integral to becoming competent in fast-paced marketing roles.
It is widely accepted that we are facing a severe crisis when it comes to the gap between digital skills needed by employers and available talent. QA designed our workplace learning programmes to help organisations and individuals build in-demand marketing capabilities across channels, both by finding and developing new talent and through the upskilling of existing teams.
QA’s Multi-Channel Marketer Level 3 apprenticeship programme enables the apprentice to:
* Learn the necessary skills to enhance business performance in the marketplace.
* Develop knowledge, skills and behaviours aligned to the Mutli-Channel Marketer apprenticeship standard, being able to apply them in context.
* Gain the following qualifications upon successful completion of the programme:Level 3 Multi-Channel Marketer apprenticeship standard
Requirements
Essential qualifications
GCSE in:
* any subject --- x3 (grade 4+ (A-C))
* English (grade 3+ (D or above))
* Maths (grade 3+ (D or above))
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Problem solving skills
* Administrative skills
* Team working
* Non judgemental
* Understanding of social media