Role Purpose
Reporting to the Global Head of Brand and Content, the GTM Marketing Executive will be responsible for:
1. Developing GTM programmes for key strategic topics, sectors and services.
2. Developing and delivering global content plans, including, but not limited to, thought leadership, videos, podcasts, infographics, social media, events and webinars.
3. Leading GTM programmes and working collaboratively with a wide range of global stakeholders to ensure programmes are delivered to the right internal audiences, enabling external campaigns and communications.
Key Responsibilities
4. Ensure that GTM campaigns are delivered using best practice frameworks and tools, such as our new Digital Asset Management (DAM) system, Trello, and AI tools.
5. Ensure all GTM campaigns support a consistent look and feel across all regions and business units. Work with regional teams to deliver global content locally, utilising centrally developed and/or approved marketing content in line with LRQA Brand Guidelines.
6. In line with the global strategy and our new sector-based approach, work collaboratively with our Account Based Marketing and Sales (ABMS) lead to execute ABM plans and campaigns, to increase LRQA brand awareness and generate leads within our agreed top global accounts.
7. Support increased LRQA brand awareness, thought leadership and subject matter expertise through the development of thought-provoking content.
8. Use a data-driven approach to report on GTM and campaign activities.
9. Collaborate with colleagues across the business and manage relationships with external stakeholders to ensure timely and cost-effective GTM campaign delivery.
10. As a member of the Brand and Content Team, provide information, recommendations and innovative ideas for new marketing channels, tactics, tools and templates, ensuring LRQA marketing materials and campaigns align with global best practice.
The successful candidate should be able to demonstrate the following:
11. Degree level education (ideally in a marketing discipline) with at least years of BB traditional and digital marketing and campaign experience or experience in a similar BB marketing role.
12. Experience working within the Certification, Testing Inspection and Compliance (TIC) and/or Professional Assurance Services sector is a plus, but not a requirement.
13. Strong communication skills, with an ability to present material in a way which is appropriate to the level of knowledge of the audience. Ability to read, write, speak and communicate in fluent English.
14. An adaptable, agile, organised and practical approach and the ability to work on multiple tasks and to tight deadlines.
15. Knowledge of Marketing Technology platforms, including Content Management Systems (CMS), DAM systems and project management systems.
16. Fluency in Microsoft tools, including but not limited to Word, PowerPoint, Excel, SharePoint and Teams.
17. GTM experience or experience in content marketing.
18. A proactive approach to problem-solving, seeking management input, advice and direction when needed.
19. The ability to work independently and as a part of a global team.
20. Self-motivation and passion about what they do and the impact they make.