Our client are a fast growth business. They are now looking for an experienced digital marketing manager to join the team Nature & Scope To develop and deliver the firm’s digital acquisition strategy; increasing the firm’s brand profile and online routes to market in order to support achievement of the business plan objectives set by the Management Committee. Key Competencies Excellent IT skills Strong verbal communication skills for articulating ideas, plans and results to colleagues Written communication skills for producing high quality content Attention to detail and accuracy Ability to work independently and flexibly with a strong use of initiative Capacity to prioritise and work across multiple projects; Excellent team work skills; Key Accountabilities Website promotion & content management To act in accordance with the firm’s website policy To develop and execute a targeted content marketing strategy; writing and publishing rich content for the firm’s websites as well as ongoing optimisation of existing content To drive increased traffic to the website through various channels including but not limited to PPC, Organic, referred channels, social media, email marketing campaigns, online directories, partner sites Using web analytics software to monitor performance of the firm’s websites; reporting to board and suggesting improvements where required Search engine optimization (SEO) D eveloping strategies to drive increased traffic and revenue via high ranking organic search results Conducting key word research to inform SEO planning and development Optimize copy and landing pages for search engine marketing Research and analyze competitor advertising links Management of Google My Business listings and Google Map rankings Recommend changes to website design, content, linking and any other factors to improve SEO positions for target keywords Pay per click (PPC) campaigns Management of Google Ad Campaigns and strategy; creating new campaigns where required Track, report on and analyze data relating to any PPC initiatives and campaigns to ensure ROI Manage campaign expenses, ensuring that you stay within agreed budgets and estimating future monthly costs where appropriate. Optimizing copy and landing pages for PPC campaigns Management of keyword selection and audience targeting Social media content management and strategy To act in accordance with the firm’s social media policy To further develop our online presence by attracting high numbers of internet followers through social media channels To ensure that the firm’s social media pages are up to date and accurate and that they are a professional representation of the firm Sharing of website content such as articles, news, events and recruitment posts via social media channels. Excellent package on offer