About Us ICS.AI is the fastest growing private Artificial Intelligence (AI) company in the UK, transforming how public sector organisations operate and deliver value. We specialise in Conversational and Generative AI transformation solutions that enable organisations to harness cutting-edge AI technologies, processing over 4 million AI transactions per year. With a proven track record across local government and education sectors, we are scaling our reach further by embracing a trial based sales approach. About the Role We’re looking for an experienced Marketing Manager to join our growing Marketing team. Reporting to the Chief Marketing Officer, you’ll play a vital role in scaling our growth and ensuring our clients achieve maximum value from their AI solutions. Working directly with the CMO you'll be outcome-focused and help drive our marketing strategy across key public sector verticals - planning and executing integrated marketing campaigns, effectively engaging key decision makers, managing key stakeholder relationships, and delivering against ambitious growth targets through successful lead generation and trial conversions. If you’re creative and driven to achieve results, this role offers the chance to make a real impact in helping the public sector unlock the potential of AI. Key Responsibilities Support the CMO in developing and executing the marketing strategy for sector growth Build and maintain the marketing technology stack and automation platforms Establish and track KPIs to measure and optimise marketing success Lead relationships with agencies and external partners to deliver campaign objectives Build and execute targeted lead-generation campaigns to generate demand for AI trials Manage events, webinars, and partnerships to engage public sector leaders Provide tailored marketing content and nurture plans to support trial success and post-trial conversion Create compelling content and success stories to position ICS.AI as an AI transformation leader Lead cross-functional projects with sales and customer success teams Support customers with AI adoption communications and launch planning Mentor junior team members and support team development as we scale Use AI-native tools to streamline campaign execution and improve efficiency Required Skills / Experience Solid experience in B2B marketing or lead generation, ideally in public sector Proven track record of developing and executing targeted marketing strategies that convert prospects into customers Understand how to engage decision-makers through content, events, and personalised campaigns Experience delivering integrated marketing campaigns from strategy through to execution Strong communication skills with ability to create compelling messaging for public sector leaders Confidence to liaise with customers to deliver communications planning and launch adoption support Experience with marketing automation platforms and CRM systems Data-driven mindset with ability to analyse and optimise campaign performance Proficient in AI tools and embody an AI-native mindset to improve efficiency and creativity in marketing What We Offer Competitive Salary Flexible and remote working options Enhanced pension scheme (5% employer contribution) 25 days of holiday plus bank holidays £1,200 annual work-from-home allowance Private healthcare package (Vitality) Eligibility Requirements Applicants must have the legal right to work in the UK. Unfortunately, we cannot offer visa sponsorship for this role.