The Consumer PR Executive is responsible for delivering initiatives that build brand reputation and secure regional and national coverage. As part of the Content, Consumer PR & Social team your role will ensure we maximize PR opportunities for Dreams and Feather and Black. You`ll run campaigns, events, our press room and gifting program alongside a proactive calendar of product launches and press releases.
Working collaboratively with our agency partners for each brand, and senior internal stakeholders, you`ll lead reactive opportunities alongside BAU workstreams to achieve agreed KPIs. Your ability to project manage, collaborate and adapt will ensure you thrive in a fast-paced retail environment
Ready to skip the snooze button and get stuck in? Here`s a taste of what you`ll be doing day-to-day...
- Deliver PR initiatives that support our objectives and strategy.
- Manage and lead all Press Room, gifting, seasonal and reactive opportunities.
- Create briefs for clear and accurate comms.
- Manage internal and external stakeholders to ensure initiatives are delivered against the brief, agreed timelines, budgets and KPIs.
- Collaborate and work closely with internal teams to ensure alignment.
- Central point of contact for both consumer PR agencies.
- Lead day-to-day relationship with agency partners - brief, set objectives, oversee work, provide feedback, negotiate costs, attend (where required) and plan shoots and even...