Senior Communications Officer (Development and Engagement)
Location : Brighton, BN2 0AL
Salary: A GBP 30,000 per annum
Brighton College is seeking to appoint a Senior Communications Officer (Development and Engagement) on a permanent basis.
Job Title: Senior Communications Officer (Development and Engagement)
Reporting to: Deputy Director of Development and Engagement
Main Purpose of the Role: Working in the dynamic and successful Development and Engagement team, you will lead on all communications activity supporting our parent, alumni and donor engagement programmes.
General Duties and Responsibilities:
Copywriting and Content Creation
* Leading on copywriting for all development and engagement collateral e.g. event invitations, programmes, brochures, website content and supporter engagement communications.
* Collating and managing the departments digital assets for the purposes of content creation.
* Leading on the creation of our annual alumni magazine, The Pelican.
* Liaising with parent and alumni volunteers to create engaging content.
Digital
* Leading on management and content creation for the alumni website oldbrightonians.
* Working closely with the Archivist to ensure relevant historic content is migrated to our digital archive site.
* Developing and executing the departments social media strategy, creating exciting content for the alumni social media platforms (Instagram, Facebook).
* Responding to comments and messages through all social media channels.
* Creating email campaigns and communications sent to our alumni, parent and supporter communities.
* Leading on the use and development of Brighton College Connect, our alumni networking platform.
* Taking an innovative approach to current and emergent technologies and trends to increase engagement.
* Reporting on engagement and communications activity.
Design
* Generating digital imagery and design to support social media and email marketing campaigns.
* Managing external relationships with key designers, publishers, mailing houses and digital providers.
Data and Process Management
* Planning and overseeing the scheduling of engagement communications.
* Working closely with the Senior Development Officer to manage communications preferences for the community and ensuring all data processing is compliant.
* Exporting data sets for all communication campaigns.
* Supporting colleagues to execute annual data projects e.g. data collection and cleansing.
Other
* Working to budget constraints for communications resource, providing regular financial updates to the Deputy Director.
* Maintaining a close working relationship with the College marketing department, sharing content, best practice, planning and strategies.
* Responding to relevant emails and phone calls from the community in friendly, timely and approachable manner.
* Supporting the Senior Events and Engagement Officer in reaching event attendance targets.
* Managing the alumni Shopify account, ensuring this is successfully embedded across website and CRM, and effectively promoted to the community.
* Any other reasonable tasks to support the team and at the request of the Director or Deputy Director of Development and Engagement.
Person Specification:
The successful candidate will have experience in the following areas:
Essential Criteria
* At least two years experience of working in a busy marketing / communications role
* Strong copy writing skills, with excellent grammar and proofreading skills
* Track record of increasing community engagement
* Experience of using CMS, CRM systems plus digital marketing and social media platforms
* Experience of managing multiple projects simultaneously and to competing deadlines
* Excellent time management skills and a demonstrable ability to multitask
* Good level of IT competency and experience of Microsoft Office packages
* Ability to work autonomously and take initiative
* Builds