Location: Remote (Anywhere in Europe) Employment Type: Full-time Salary: Negotiable based on experience and skills About Us We are a fast-growing marketing agency specialising in outsourced marketing services for small and medium-sized SaaS companies. Our services include SaaS marketing strategy, content, paid advertising, lead magnets, and website conversion optimisation. With a team of 20 employees spread across London and Europe, we are passionate about delivering modern, data-driven marketing strategies that drive growth for our clients. The Role: CRO Specialist (B2B SaaS) We are looking for a Conversion Rate Optimisation (CRO) Specialist with a strong background in B2B SaaS (not e-commerce). You will be responsible for analysing user behaviour, optimising lead generation funnels, and improving website conversion rates for our SaaS clients. As our CRO expert, you will play a key role in driving more sign-ups, demo requests, and conversions through data-backed experimentation and UX enhancements. Key Responsibilities B2B SaaS website CRO audits User Behaviour Analysis: Use tools like Google Analytics, Hotjar, and similar platforms to analyse user journeys and identify friction points. Conversion Optimisation Strategy: Develop and implement A/B testing strategies to optimise sign-ups, demo requests, and free trial conversions. Landing Page & Funnel Optimisation: Collaborate with Content, Design, Development, and Performance teams to enhance website performance. Technology & Best Practices: Stay updated on the latest CRO tools, trends, and methodologies, acting as the internal expert for CRO-related queries. Collaboration Across Teams: Work closely with developers, designers, marketers, and product managers to ensure CRO insights are implemented effectively. Continuous Reporting & Optimisation: Monitor KPIs, heatmaps, and session recordings, translating insights into actionable recommendations. Ideal Candidate Requirements Proven experience in B2B SaaS CRO. 3 years of hands-on experience in conversion rate optimisation, website experimentation, and user behaviour analysis. Proficiency with Google Analytics, Hotjar, or similar analytics platforms. Experience with A/B testing tools. Familiarity with session replay and heatmap tools. Strong analytical skills with a data-driven mindset and a track record of optimising SaaS lead generation funnels. Excellent communication and collaboration skills, comfortable working cross-functionally with marketing, design, and development teams. Why Join Us? Fully remote role work from anywhere in Europe Opportunity to work with multiple fast-growing SaaS companies. A collaborative, young, and ambitious team. Quarterly bonuses based on client success. Career growth opportunities in a rapidly scaling agency. ADZN1_UKTJ