What is the role
The Fashion Copywriter provides an essential role in the day-to-day running of the website and marketing activities. Working on the menswear BadRhino brand they will execute tasks which provide the basis of an e-commerce website. Working closely with the Trading Co-Ordinators and marketing team in order to drive traffic and sales, and improve user experience through the platform. An interest in fashion marketing and a desire to work within the fashion industry is essential.
What you will do
Product Admin:
Responsible for efficiently loading products to the website and meeting product deadlines.
Ensuring that all product information is up to date including price and technical details.
Ensuring all products are attributed across the navigation categories and subcategories to optimise sales both for the website and the app.
Up to date with products and competitor activity to make sure trends and collection are current and performing to KPIs and all trends are kept up to date with the latest product.
Update and maintain the delivery list to ensure any changes to the delivery process are dealt with and priority product is always being worked on.
Raise any web glitches and suggesting changes to make sure that we are optimising sales and website performance.
Online Visual Merchandising:
Ensuring that all product categories are SEO/user friendly and that all the URLS are correct.
Apply mix and match, colours available and completing build the outfit so products can be easily navigated between on the product pages of the site and maximising sales.
Optimisation:
Work closely with the SEO team to optimise content production to maximise SEO trends and topics. Keep content ahead of other key fashion competitors.
Optimise product content for the marketplaces ensuring that all specifications are met and loaded to deadline, improve ranking and therefore sales.
Producing SEO friendly product and banner copy and ensuring that it meets the brands tone of voice.
What you will bring
Highly motivated and a desire to be the best
Excellent attention to detail
Excellent writing skills with an aptitude for punctuation and grammar
Quick learner
Proven ability to work well within a team and independently
Proven record of good attendance and flexibility
Positive energy and enthusiasm to succeed
Ability to adapt to frequent change and a high-pressure environment
Outstanding loyalty and commitment to the business
Good communication skills, friendly style
A-Level or equivalent in English Language
Basic knowledge of SEO would be beneficial but is not essential
Understanding of usability and user experience online
Basic IT skills required