Headhunter | Director at Greystone Consulting Group Ltd
An exciting opportunity has arisen with our client, for a Digital Product Marketing Lead, for a fast-growing and dynamic digital software company that are on a mission to help hardworking people keep more of their money to improve their day-to-day lives.
Their consumer-facing platform delivers intuitive solutions directly to end-users. The team is passionate, agile, and customer obsessed.
Now, we're looking for a dynamic Digital Product Marketing Lead to help define their B2C market presence, accelerate user growth, and position their digital product for mass-market success.
If you thrive in a fast-paced digital product environment where you can shape the future of consumer software, this role is for you!
Location: Remote (within close proximity to travel to Cardiff on a frequent basis)
Key Responsibilities:
* Own the go-to-market (GTM) strategy for our digital software products and features.
* Define and refine B2C positioning, user-centric messaging, and digital storytelling to make the company’s software product stand out in the consumer marketplace.
* Conduct competitive analysis & market research to inform strategy.
* Develop digital launch plans and work across teams to execute high-impact campaigns at targeted audiences.
Digital Consumer Insights:
* Be the voice of the end-user—gather feedback, run surveys, and analyze user app behavior and engagement patterns.
* Identify key consumer digital trends and opportunities to shape their software product roadmap.
* Work closely with Product, UX/UI, and Engineering teams to ensure our software is solving real consumer pain points and creating unique value.
Digital User Engagement & Lifecycle Marketing:
* Leverage Customer Engagement Platform (CEP) to drive customer onboarding, retention, and advocacy.
* Set up automated lifecycle email campaigns, in-app messaging, and personalized engagement journeys.
* Monitor and optimize key digital engagement metrics like app usage, DAU/MAU, user retention, and subscription conversion.
* Work closely with Sales & Operational teams to improve user engagement & upsell strategies.
* A/B test digital messaging and user engagement tactics to enhance conversion rates across the consumer journey.
Digital Content & Consumer Communication Strategy:
* Create compelling digital assets, app store listings, video demos, user testimonials, and feature highlights.
* Support the digital growth teams with the right consumer messaging, tools, and in-app communication strategies.
* Write clear, engaging, and SEO-optimized content for our app, website, blog, email campaigns, and social media targeted at B2C audiences.
Digital Performance & Growth Optimization:
* Track software product adoption and digital campaign performance, optimizing as needed.
* Own key metrics like app download rates, user activation, trial conversion, and digital engagement.
* Experiment with pricing, bundling, and offers to drive revenue growth.
Cross-Functional Collaboration:
* Work closely with Product, Growth, and Engineering to shape digital product-market fit.
* Align with Sales & Operational teams to ensure a seamless buyer journey.
* Represent the company at industry events, conferences, and webinars.
Experience & Skills:
* 3+ years in Digital Product Marketing, Growth Marketing, or related roles (B2C software experience a huge plus!).
* Consumer SaaS, mobile apps, digital platforms experience required.
* Firsthand experience in digital consumer research, software GTM strategy, and user-centric storytelling.
* Strong ability to craft compelling messaging that resonates with different audience segments across different touchpoints.
* Firsthand experience with digital analytics tools and marketing automation tools. Experience working with the CleverTap platform a huge plus!
Mindset & Attributes:
* Digital-first & consumer-focused—deeply understanding how end-users interact with software products.
* Creative problem solver—able to turn consumer challenges into digital product opportunities.
* Customer-obsessed—always looking to improve the user’s digital experience.
* Data-driven & experimental—you iterate based on user metrics, not assumptions.
* Collaborative & adaptable—able to work effectively with cross-functional digital product teams.
Why Join This Company?
* Impact – You’ll shape the future of the company and digital product.
* Growth – Learn fast, take ownership, and grow with the business.
* Flexibility – Work remotely or in one of their offices in Cardiff.
* Culture – Simplicity, Openness, Leading, Value-driven and Energetic.
Package:
* Salary of £40k-£50k per annum (negotiable depending on depth of experience)
* Great benefits package, including Private Medical Insurance
* A dynamic and fun working environment
* Hybrid/remote working environment
* Full-time, permanent role, Monday-Friday
Please apply within or contact Ash from Greystone Consulting Group to discuss further.
Telephone: 02921 880 588
Email: ash@greystone-consulting.co.uk
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