SENIOR MARKETING ANALYST - LONDON UP TO £70,000 THE COMPANY This is an opportunity for an advanced Analyst to drive outcomes at a global business. SQL and modelling in Python/R required. THE ROLE The successful Senior Marketing Analyst responsibilities will include: Build and deploy predictive models to forecast marketing campaign outcomes, supporting both marketing and finance teams in decision-making Conduct advanced correlation analysis, what-if scenarios, and other predictive techniques to optimize marketing spend and campaign performance Analyse diverse datasets synced to their data warehouse, leveraging SQL, Python or R expertise Translate marketing requirements into actionable insights, providing a comprehensive 360° view of customer touchpoints and journeys Develop and manage Power BI dashboards to present results clearly to non-technical stakeholders, ensuring accessibility and understanding YOUR SKILLS AND EXPERIENCE The successful Senior Marketing Analyst will have the following skills and experience: Proficient in SQL, with experience using statistical analysis such as Python or R Strong knowledge of predictive analytics and modelling, with a proven track record of driving commercial outcomes Exceptional ability to align data insights with business objectives, delivering value across marketing and finance teams THE BENEFITS The successful Senior Marketing Analyst will receive a salary of up to £70,000, plus an array of additional benefits. HOW TO APPLY: Please register your interest by sending your CV to Harry Mincer via the apply link below.