Trade Mastermind is seeking a highly skilled and results-driven Facebook Ads Specialist to join our in-house marketing team. As a leading provider of business education for tradespeople across the UK, we empower individuals to grow and scale successful businesses through innovative training and mentorship programmes.
This is a fully office-based role at our Peterborough headquarters. We are looking for an energetic, creative, and strategic marketing professional who is passionate about digital advertising and has a proven track record of generating high-quality leads through Facebook.
Key Responsibilities:
Strategy & Planning
* Develop and implement high-impact Facebook advertising campaigns focused on lead generation
* Conduct in-depth audience and market research to ensure precise targeting and maximum reach
Creative Development & Campaign Execution
* Create engaging ad copy, visuals, and offers tailored to our audience
* Utilise A/B testing to continuously optimise performance
* Set up, manage, and monitor Facebook Ad campaigns, including budgeting, bidding, and placements
Funnel & Lead Generation Optimisation
* Design and manage lead generation funnels including landing pages, lead forms, and automated follow-up sequences
* Ensure a smooth, high-conversion user journey from first click to enrolment
Tracking, Reporting & Analysis
* Implement tracking mechanisms, including Facebook Pixel and conversion events
* ...