Bringing together two trusted housebuilding brands, Tilia Homes and Hopkins Homes, untypical aims to make a positive difference to the UK housebuilding market and help to provide greater access to homes which are affordable for buyers.
Guided by an innovative approach and a commitment to excellence, untypical focuses on creating sustainable, inclusive communities, delivering homes across the UK that people want to live in and are good for the planet.
Our people are at the heart of what we do and in order for us to succeed in becoming the UK’s most customer-centric housebuilder, we are looking for talented and ambitious individuals to join our team.
Our benefits package includes:
* Bonus Scheme
* 26 days holiday with additional bank holidays
* Holiday Buy Scheme
* Company Pension Scheme
* Life Assurance
* Employee Assistance Programme
About The Role
We have a vacancy for a Marketing Manager for our Western region, based in Exeter.
Tilia Homes and Hopkins Homes operate across four regions in England, we’re committed to making a positive difference in the local areas we build new homes. Each of our regions has a dedicated Marketing Manager
The role is responsible for developing and implementing demand and lead generation marketing strategies, including online and offline activity across multiple marketing channels, including website engagement, tactical campaigns, email marketing, social media, paid advertising, and events.
Responsibilities and Duties
* Create and implement engaging campaigns that position the untypical businesses as a customer-centric housebuilder
* Define and execute a region-specific marketing plan with clearly defined KPI’s and goals and manage the approved budget to ensure a measurable return on investment
* Help to position untypical as an innovator in it’s industry
* Ensure that marketing activities are aligned with brand values and long-term business goals and enhance brand reputation
* Work with digital and creative team members and agency partners to ensure that all content and channels are relevant and contribute to better brand awareness
* Work closely with regional and divisional teams to create marketing impact that meet business growth targets
* Work collaboratively with colleagues across regions to drive value, reduce duplication, and securing a return on investment
* Ensure written communication reflects key messages and includes use of correct language, tone and meaning
* Ensure consistency and business adherence to marketing processes, policies, and brand guidelines
* Assist and work closely with regional sales teams
About You
Knowledge Skills and Experience
* Proven track record in developing and executing multi-channel campaigns
* Experience of project manage multiple initiatives simultaneously
* Exceptional verbal, writing and editing skills, with the ability to write in different styles to reflect the nature of the audience and message
* Proven experience in dealing with and influencing senior business unit leaders
* Confident at networking and building strong relationships with colleagues and stakeholders at all levels
We create neighbourhoods with a real lasting impact, the kind of community that people can be proud of for generations to come. We are an inclusive and diverse employer of choice and take pride in building careers, not just communities.
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