Digital Marketing Executive (Hybrid/Remote)
Location: Hybrid (Work from home with one day a week in the office for the first few months)
This is a great opportunity to join a fast-growing business, where you work within a friendly team and have the opportunity to develop a career.
Key Attributes
1. Self-Starter: Able to independently manage tasks and show initiative.
2. Enthusiastic and Adaptable: Eager to explore various areas within digital marketing and bring fresh ideas.
3. Versatile: Can wear multiple hats and handle a broad range of responsibilities.
4. Excellent Communicator: Skilled in clearly conveying ideas, managing internal and external stakeholders, and crafting effective messages.
Core Responsibilities
1. Email Marketing: Develop email campaign concepts, create email content, and manage A/B testing to optimise engagement.
2. Social Media Management: Oversee social media content creation or manage external partners to maintain 10+ posts per month.
3. Campaign Assistance: Assist in creating communication flows for different user segments (homeowners, trades) including SMS and direct mail campaigns.
4. Ad Creative Development: Create, test, and refine ad creatives for Meta and Google platforms.
5. Campaign Testing: Experiment with display campaigns (GDN, Taboola) and test LinkedIn ad strategies.
6. Content Support: Collaborate on content generation, editing, and managing PR/influencer partnerships.
7. Keyword & Campaign Research: Conduct keyword research and set up Google Search campaigns.
8. Brand Building: Support both online and offline brand campaigns with strategic planning and execution.
9. Promotions & Campaign Development: Create promotions that cater to various audience segments.
Minimum Requirements
1. Experience: 2+ years in digital marketing, with a broad skill set rather than a narrow specialization.
2. Paid Social: Hands-on experience with Meta (Facebook/Instagram) advertising.
3. Email & SMS Marketing: Practical knowledge of email and SMS marketing techniques, including audience segmentation and funnel development.
4. Paid Search: Proficiency in managing Google and Bing Ads campaigns.
5. Communication Flows: Experience in setting up automated communication flows for marketing funnels.
Preferred Skills (Not all essential)
1. SEO & Content Marketing: Working knowledge of SEO, content marketing strategy, and keyword analysis.
2. HTML & Basic Design: Basic HTML skills and experience collaborating with design contractors or using design tools like Canva/Adobe.
3. Analytics & Tracking: Experience with analytics tools and tracking setup, such as Google Analytics, Ahrefs, SEMrush, and Google Search Console.
4. Generative AI Tools: Familiarity with ChatGPT or similar tools to support content ideation and creation.
5. Affiliate Marketing: Experience in affiliate management or partnership development.
Prerequisites
1. Tools: Proficiency in Excel, Word, Canva, and Adobe software.
2. Work Style: Ability to work from home with occasional in-office collaboration.
What We Offer
We’re excited to provide a unique opportunity to grow with us during an exciting time in our journey. As part of our team, you’ll gain hands-on experience alongside skilled marketers, developers, and other professionals, learning from their expertise and contributing directly to the future of our company. We are a friendly, fun, and highly focused team that values collaboration and innovation. Here’s what you can expect:
1. Competitive Salary: Starting salary negotiable plus performance-based bonuses.
2. Permanent Contract: Full-time role, 35 hours per week, Monday through Friday.
3. Private Medical Coverage: Comprehensive private medical insurance as part of our benefits package.
4. Holiday Incentive: Enjoy increased holiday entitlement for each year of service.
5. Flexible Environment: Casual dress code, office perks like a pool table, and team away days.
6. Career Growth: Fast-track opportunities for career progression and rapid pay growth for high-performing team members.
7. Continuous Learning: Access to development resources and training to support your career.
8. Incentives: Cash bonuses based on individual and team performance.
If you're looking for a role where you can make a real impact, develop rapidly, and join a team that values your input, we’d love to hear from you.
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