We are on the look out for an experienced CRM Campaign Manager to join our team. You'll lead the execution of CRM campaigns using Braze. This includes collaborating with teams across Marketing, Operations, and Product to drive customer engagement and business outcomes. You'll be instrumental in improving the relevance and impact of Gumtree's communications across email, push notifications, and in-app messaging. With committed long-term investors, a new leadership team on board, and a marketplace buzzing with opportunity it's a fantastic time to join us Can you help us shape the future of Gumtree? Location: London, hybrid working applies with circa 2 to 3 days in the office. About the role: You'll report to the Head of CRM and will be responsible for campaign management and execution aligning activity with our wider marketing strategy and customer journey objectives. You'll develop audience segmentation strategies to personalise communications and enhance user experience. You'll also embrace a test and learn culture, implementing multivariate testing to optimise campaign performance. At Gumtree, we are a small yet passionate team of individuals building the future of re-commerce. You'll embrace collaboration and partner closely with Product and Operations teams to integrate CRM initiatives into the user journey ensuring compliance with GDPR and other data privacy regulations. You'll also own analytics and reporting, tracking campaign performance metrics, including open rates, click-through rates, and conversions. You'll have a deep passion for staying up-to-date on CRM best practices and Braze platform capabilities. This includes recommending new tools, features, or processes to improve efficiency and effectiveness. Gumtree is an equal opportunities employer, valuing diversity and is strongly committed to providing equal employment opportunities for all employees and all applicants. What's in it for you? An exciting opportunity to join Gumtree as we embark upon a journey of growth and transformation. A business with purpose - we are on a mission to make buying and selling safer, simpler and more enjoyable. An opportunity to make a meaningful impact on millions of users, with access to industry-leading tools and resources to grow your career. A supportive and collaborative team environment that values authenticity, inclusivity, and data-driven decision-making. An excellent salary and perks including annual bonus and private medical. What are we looking for? CRM Expertise: You'll have proven experience managing end-to-end CRM campaigns, including design, coding knowledge, best practices, segmentation, and personalisation. System Experience: You'll be experienced in using Braze CRM platform. Analytical Skills: You'll be skilled in interpreting data, extracting actionable insights, and adjusting campaigns for improved performance. Communication: You'll have excellent written and verbal communication skills, with the ability to create engaging campaign copy. Attention to Detail: You'll have a strong focus on quality assurance, ensuring campaigns are delivered error-free. Adaptability: You'll enjoy the fast-pace of a growing scale-up managing multiple projects simultaneously. GDPR awareness: You'll play by the book, ensuring compliance with GDPR and other relevant regulations. About us Gumtree is one of the UK's most popular online classifieds platforms, connecting millions of people every month to buy, sell, and trade locally. We're embarking on an exciting transformation to revolutionise this much-loved platform into a cutting-edge, modern marketplace. With a well-known brand and heritage, we're evolving to provide seamless buying and selling experiences powered by innovative features like integrated shipping, payments, and a comprehensive home services marketplace. This is your opportunity to join a dynamic team at the forefront of reshaping a household name for the digital age. Together, we're redefining how communities connect and trade, building a platform that's ready for the future.