Digital Media Executive
Location: Didcot, Oxfordshire
Department: Marketing
up to £34K depending on experience
We are working with a client who are seeking a Digital Media Executive to join their Marketing team. This role is integral in executing a range of digital marketing activities to support all sales channels, with key responsibilities in website management, CRM, media advertising campaigns and SEO.
Key Responsibilities
Website (30%)
* Oversee and maintain the company website, ensuring accurate and up-to-date product information
* Create and manage compelling landing pages for product launches and campaigns
* Monitor website performance
CRM Management (30%)
* Manage and maintain CRM databases within HubSpot.
* Create and execute B2B email marketing campaigns, including customer newsletters
* Manage sales pipelines to ensure thorough lead tracking
* Develop marketing automation workflows
* Create and manage custom dashboards to illustrate sales activity
Media Campaigns (15%)
* Support the execution of media campaigns across multiple channels, including consumer, e-commerce, incorporating PPC and retail media
* Optimise ad performance to maximise ROI
* Ensure alignment of media campaigns with broader business goals, coordinating between internal and external partners
SEO (10%)
* Manage SEO-related tasks, including updating page descriptions and tags, and implementing best practices for on-site SEO
* Conduct keyword research and competitor analysis to inform content strategy and improve organic search visibility
* Monitor SEO performance and provide recommendations for continuous improvement based on key metrics such as traffic, rankings, and conversions
Analytics (15%)
* Provide regular, actionable reporting on website and media performance, including KPIs like traffic, bounce rates, conversion rates, and ROI
* Empower internal stakeholders with key performance data and insights to support customer relations
Required Skills, Knowledge, and Experience:
* Degree educated or equivalent
* At least two years' experience in a similar role
* Experience using Google Analytics
* Proficiency in HubSpot
* Strong knowledge of SEO best practices
* Experience with Google Ads, Meta Ads, and other advertising platforms
* Skilled in data segmentation and managing CRM databases
* Ability to use data to inform results and maximise campaign performance
* Strong organisational skills and ability to manage multiple tasks
* Excellent communication skills and ability to work well within a team