Marketing Director – Events
£70,000 - £80,000 + Bonus
Hybrid
London
Leading global events business seeks a highly accomplished Marketing Director to join their team.
Our client hosts industry leading b2b exhibitions and conferences globally and in line with their rapid expansion plans the need has arisen to hire a Marketing Director.
This role centres on leading a growing team, currently 3. You will solely manage two events within the portfolio.
Key Responsibilities:
* Developing and implementing a marketing strategy to drive the events business forward
* Analysing key marketing performance metrics and providing market research, forecasts, competitor analyses, campaign results and consumer trends
* Adjusting the marketing plan in light of the above and formulating unique insights to better understand the consumer and contribute towards the overall business strategy
* Providing tools and materials for the effective functioning of the sales team
* Advising on the development of the corporate brand
* Overseeing the management of annual marketing budgets
* P&L Responsibilities for marketing
* Management of a team of 3 Training and hiring new staff
* Building strong relationships with managers across the business
* Delivering an overview of all marketing activities aiming to drive awareness and sales
* Overseeing coordination with external agencies
* Providing development opportuniti...