SEO Content Executive Sheffield, South Yorkshire, United Kingdom Salary: £25,000 - £30,000 Fancy being at the forefront of an SEO strategy that handles over 70,000 pages and more than 2m annual users? Working closely with the SEO & PPC Lead, you’ll be a founding member of a new internal Search Marketing team, which forms an integral part of a wider performance-driven marketing department. You’ll be joining the business at an exciting time of growth, and in a position to make a real contribution to drive growth through your role. With two websites within your remit, there is a huge amount of opportunity, rich data sources to analyse the impact of your work, and never a dull moment We’re a team of ambitious and curious marketing experts, who are driven to be leaders in our field – both for the business and the partners who advertise with us. SEO plays a pivotal role in the success of our accommodation search platform, and your role will be to drive this forward by implementing exciting key projects from our SEO strategy. As our SEO Content Executive, you’ll use your expertise to help grow our organic search visibility, traffic and enquiries through intelligent on-site optimisations and well-crafted content campaigns. Key responsibilities: Improve organic search conversion rates across Google and Bing by optimising websites in the UniHomes group in line with SEO best practices. Build and coordinate a national Content Ambassador programme, working with students across the UK to create insightful articles and guides based on real-life student experiences. Take ownership of delivering our backlink strategy, building relationships with and generating coverage from a diverse pool of target audiences including student sites, universities, letting agents, news outlets and industry bodies. Spotting SEO opportunities, carrying out competitor analysis to inform our strategies, and staying abreast of SEO industry/best practice developments. Support SEO & PPC Lead with other Search Marketing tasks and wider Marketing team with insights and campaign delivery where required. Coordinate and manage relationships with external partners and contractors to support project delivery where required. Skills and experience: At least 2 years’ experience in a similar role in SEO/Content Marketing. Strong understanding of SEO best practices and principles, including basic technical SEO principles. Excellent content writing and editing abilities. Experience creating high-quality written content and prospecting and outreaching campaigns to build high-quality, relevant backlinks. Proficiency with Google Search Console, SEMRush, GA4, Looker Studio and in core SEO activities such as keyword research, content optimisation, SEO performance analysis. Wordpress experience desirable (especially Elementor). Proactive, ideas-oriented mindset and a collaborative team player who thrives in a dynamic and supportive work environment. Strong organisational and communication skills to effectively manage large-scale projects. About us: UniHomes has been named the fastest-growing technology company in Yorkshire and the Northeast in the 2023 Deloitte UK Technology Fast 50. We are also incredibly proud to have been officially certified as a Great Place to Work® (GPTW®). Our industry-leading property search portal and utility management service enables our established and ever-increasing network of letting agent partners, to offer hassle-free all-inclusive accommodation to our growing and strong community of university students, who are actively seeking their perfect shared house. We are taking the market by storm, currently in over 60 university cities and towns across the UK, and we have huge ambitions for 2024. Founded by three Sheffield property entrepreneurs in 2015, we have experienced remarkable growth and now have a team of almost one hundred at our Sheffield City Centre office. With recent minority investment from LDC we are scaling up our teams ready to conquer new horizons. There couldn’t be a more exciting time to join us. We are a team driven and united by our core values: Lead the Way In it Together Customers Matter Keep it Simple Rise Above Challenges Make it Happen What do you get when you work here? With people and culture at the heart of our organisation, we are continually enhancing our employee offer and culture. We are incredibly proud to have been officially certified as a Great Place to Work® (GPTW®) and an accredited Living Wage employer - all our employees earn a fair living wage above the government minimum wage. Working in our stunning new office at New Era Square in the centre of Sheffield, you will get complimentary breakfast, hot & cold drinks, snacks, pool table, holidays, length of service days, voluntary day, enhanced pension scheme, pension salary sacrifice scheme, healthcare scheme, Employee Assistant Programme, sick pay, enhanced maternity & paternity pay, career progression, a commitment to personal and professional development, employee of the month award, refer a friend scheme, staff discounts, mental health and financial support, and company social events. At UniHomes we are committed to fostering an inclusive and diverse workplace where everyone can thrive and which values individuals for their unique perspectives. We welcome candidates from all backgrounds, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Please let us know if you require any reasonable adjustments to make the recruitment process more accessible to you. We do not accept CV submissions from recruitment agencies. Direct applications from individual candidates are encouraged. Thank you for your understanding.