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Marketing and Content Coordinator
Reference: OCT20246600
Expiry date: 11:58, Sun, 17th Nov 2024
Location: London
Benefits: Complementary tickets to ICA exhibitions, cinema screenings and events as well annual season ticket loan and discount in our bookshop cafe and editions.
Responsibilities
* Newsletter Preparation: Create, edit, and distribute newsletters that align with marketing strategies and audience engagement goals.
* Content Creation: Assist with developing video content, social media posts, and written copy for the website. Regularly update and maintain the ICA’s online presence.
* Website Updates: Keep the ICA website up to date with accurate event information, news, and program details. Ensure consistency in copy and visual elements.
* Social Media Management: Assist with managing social media channels, planning and scheduling posts, and tracking engagement metrics. Respond to user comments and inquiries as necessary.
* Audience Data Management: Use platforms including Spektrix, Illuminate, and Culture Counts to track audience engagement and log data. Ensure all audience data is collected, stored, and reported accurately.
* Press Support: Respond to press emails by distributing official assets such as press releases, images, and videos. Coordinate with internal teams to ensure timely delivery of materials.
* Cross-departmental Coordination: Work closely with the Curatorial and Programme teams to ensure marketing efforts align with the artistic vision and calendar of events.
* Marketing Asset Management: Oversee the storage and distribution of marketing assets, including images, videos, and printed materials.
* Campaign Support: Assist in the execution of marketing campaigns, including creating promotional materials, managing timelines, and collaborating with external partners.
* Data Reporting: Collect and present audience data and campaign performance metrics for internal review and external reporting to stakeholders such as Arts Council England.
Essential Skills & Qualifications
* Experience in content creation and digital marketing, with a strong understanding of social media platforms and trends.
* Proficiency with email marketing platforms, content management systems (CMS), and social media scheduling tools.
* Excellent copywriting and editing skills, with a sharp eye for detail.
* Basic proficiency in design software (e.g., Adobe Photoshop, Illustrator) for creating simple digital assets.
* Familiarity with audience data platforms like Spektrix, Illuminate, and Culture Counts.
* Strong organizational skills with the ability to manage multiple tasks and deadlines.
* Excellent verbal and written communication skills.
* Ability to work collaboratively with various teams and external partners.
* A passion for contemporary art and culture, with a keen interest in engaging young and diverse audiences.
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