Role Summary :
Responsible for developing, executing, and optimizing marketing campaigns that drive brand awareness, engagement, and customer acquisition in the Australian Market. This role requires a strategic thinker with a deep understanding of the financial services industry, particularly CFDs, and a passion and experience for digital marketing.
What would be your responsibilities :
* Campaign Development & Execution : Design, manage, and implement integrated marketing campaigns (digital, social media, email, and offline) to promote the company’s CFD products and services.
* Content Creation : Collaborate with internal teams to create compelling content for marketing materials, including email newsletters, landing pages, advertisements, and blog posts that resonate with target audiences.
* Market Research & Analysis : Conduct market research to identify customer needs, industry trends, and competitive landscape to inform campaign strategies.
* Digital Marketing Strategy : Develop and execute online campaigns through multiple channels (PPC, SEO, social media, display advertising) to drive traffic and leads to the website and product offerings.
* Lead Generation & Nurturing : Use marketing automation tools and CRM systems to manage leads, track campaign performance, and nurture prospects through the sales funnel.
* Brand Development : Help maintain and build the company's brand identity and ensure all marketing materials align with brand guidelines.
* Performance Analysis & Reporting : Monitor, analyze, and report on the performance of marketing campaigns, using key metrics and analytics to continually optimize strategies.
* Collaboration : Work closely with the sales, operation, product, and design teams to ensure campaign objectives are met and customer journeys are seamless.
* Customer Insights : Gather feedback from clients and prospects to refine marketing strategies and improve customer experience.
* Compliance : Ensure that all marketing campaigns comply with relevant regulations in the financial services industry, including those related to CFD marketing.
What we require from you :
* Bachelor’s degree in marketing, Communications, Business, or a related field.
* Proven experience (3+ years) in a marketing or campaign management role, preferably within the financial services or CFD industry.
* Strong understanding of digital marketing channels and tools (Google Ads, SEO, social media, email marketing, etc.).
* Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
* Strong analytical skills and experience with data-driven marketing.
* Ability to work independently and manage multiple projects simultaneously.
* Exceptional written and verbal communication skills.
* Creative mindset with the ability to think outside the box and generate fresh marketing ideas.
* Knowledge of financial markets, particularly CFDs, is a significant advantage.
* General understanding of digital marketing practices in China / Asia.
Additional Information :
* Competitive salary and performance-based incentives
* Opportunity to work in a fast-paced, growing industry
* Collaborative and innovative team environment
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