POSITION: Business Manager
DEPARTMENT: Retail
LOCATION: Boots Sedley- London
REPORTS TO: Area Manager
DIRECT REPORTS: Beauty Consultants
As a Business Manager for Parfums Christian Dior, you are a brand ambassador and an expert in make-up, skincare and fragrance. Through your engaging style, you will actively drive and increase your business, encouraging all Beauty Consultants to achieve their sales targets. By leading and coaching your Team, you will ensure that all clients receive a personalised luxury service. Through your passion for the brand you will demonstrate an attitude that befits Parfums Christian Dior at all times.
Business Strategy
Ensure that your POS achieve sales and profitability targets
1. Achieve retail sales targets; contributing to store and service KPIs on a monthly basis.
2. Sell Dior products by meeting our clients' needs and providing a memorable experience through high standard of service to clients throughout the whole sale following the brand D.I.O.R. method.
3. Educate customers on the Dior brand and products.
4. Play an active role on the sales floor, leading the team by example and ensuring a welcoming environment.
5. Weekly Store Performance Reports to Retail Manager.
6. Gather & report market and competition trends; identify opportunities for development in store.
7. Set targets for all Team Members in line with Company expectations.
8. Pro-actively sell Parfums Christian Dior products and provide a luxury standard of service to customers.
9. Lead & coach your team to ensure all Team Members, along with yourself are aware of and achieve or exceed sales targets.
10. Pro-actively link sell across product categories, to increase ATV and ATU.
People Management
Daily manage the team and ensure a good level of team spirit and energy
1. Ensure team are aware of & respect Dior strategy, goals and standards.
2. Set realistic individual KPIs for the team.
3. Coach and develop skills and knowledge of all team members using Dior tools and training materials.
4. Transmit your passion and spread a culture of excellence and continuous improvement.
5. Foster a positive working environment, creating a feedback culture, encouraging diversity, mutual respect and teamwork.
6. Oversee annual review process.
7. Assist in recruiting team members ensuring their development and retention.
8. Manage payroll, overtime on in-store system (Tamigo) ensuring all information is accurately tracked.
9. Where required, liaise to support incentives calculations, disciplinary and global compliance with legal labour rules.
Client Experience
Manage and lead team effort in clienteling and CRM activities.
1. Animate actively the implementation and success of Dior launch plan & animations.
2. Effectively manage internal and external communication to ensure successful events in store and/or remotely.
3. Proactively propose and execute in-store & remote actions to drive traffic to the store, recruiting new customers and developing customer loyalty, guaranteeing excellent service.
4. Ensure high client and service centric mind-set in the team.
5. Master and leverage client data to retain, recruit and grow client loyalty.
6. Meet annual voice of client standards as defined by corporate (NPS + Dior service signature).
7. Organize, set up and host in store events (e.g. beauty classes).
Operations
Be responsible for operational excellence
1. Effectively organize & manage counter rota's according to team and store activity.
2. Optimize stock levels & sell through by analysing sales & communicating with back office.
3. Ensure respect of all policies & procedures & report to AM if any issue.
4. Ensure visual merchandising guidelines are applied to the highest standards.
5. Ensure health and safety of teams is managed in line with guidelines.
6. Coordinate with retail team to ensure POS maintenance and logistics.
7. Support on team IT needs and issues.
Retailers
Manage relationships with retailers
1. Manage relationships with the retailers & report any issues to Retail Manager.
At Parfums Christian Dior, the excellence of our House is based on the alliance between our heritage and our forward-looking values. We are convinced that diversity, within an inclusive and fulfilling work environment, enriches our teams. We encourage diversity in all its forms in our recruitment and respect the individuality of each candidate.
CONTACTS AND RELATIONSHIPS
Internal: Counter Team, Area Managers, Retail Managers, RMAs
External: Parfums Christian Dior clients, Department Store Colleagues, Department Store Managers, Department Store HR Departments
PERSON SPECIFICATION
In order to be successful in this role, you will be:
1. An entrepreneur, constantly seeking opportunities to develop and grow your business through events and gain new sales.
2. Organised; able to manage paperwork, Team Members, Department and Area Managers and meet the clients' needs.
3. Tenacious; willing to go the extra mile to ensure the customer leaves having received the very best in luxury service.
4. Self-confident, you will be able to approach and engage with customers at ease, using your strong selling skills to chase that extra sale. You will be able to demonstrate cosmetics and make-up application knowledge, and through excellent communication skills, be able to identify key items that would suit the customers' needs.
5. Immaculately groomed and presented, you will embody the elegance that customers have come to identify with Parfums Christian Dior.
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