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Media Manager
Location: UK, Brock Street (Onsite 3 days per week)
Length: Start Date: Asap – 12 months
Rate: £44.23 p/h (Inside IR35)
Hours: 9am-6pm
Overview
We are hiring a Media Manager to join Meta’s Global Media Team as part of the London International Family of Apps team. The team is responsible for media strategy, planning, and execution stewardship. This role will be responsible for developing integrated media channel plans and will partner with Insights & Analytics, Decision Science, Creative, Policy & Comms, and Partnerships teams, to devise and execute issue campaigns that deliver our brand narrative through effective and innovative media strategies and plans. The ideal candidate will build strong partnerships with colleagues, translate goals into successful, integrated, data-driven programs, and navigate the intersection of multiple channels and media partners. We are looking for someone who sees patterns that others don’t, who pushes for innovation, and can orchestrate media to be as impactful as possible.
Responsibilities:
* Develop measurable media plans that are grounded in objectives and audience insights, and deliver innovation and business outcomes
* Leverage quantitative and qualitative insights to influence the audience and media approach and inform tactical planning, execution, and optimization
* Serve as a subject matter expert, developing work that incorporates industry innovation, planning, and measurement best practices, across digital and traditional channels
* Build strong working relationships with cross-functional partners across marketing, decision science, insights & creative teams to develop fully integrated work
* Partner with external media agencies, and Global Media teams to drive cohesive media planning and execution around the globe
* Manage multiple media work streams and deliverables to ensure flawless campaign execution, working in close coordination across internal and external teams
* Analyse campaign performance against KPIs and author insights, takeaways, and recommendations for ongoing campaign optimization and reporting
Top 3 must-have hard skills:
* Media planning experience
* XFN collaboration with multiple teams
* International curiosity who is open to work in a market they haven't before
Minimum Qualifications:
* 8+ years’ experience in media planning, either within an agency or within a client organization
* Experience working on multiple international markets (EMEA and/or LATAM)
* Proven track record in building strong relationships, navigating cross-functional teams, and presenting to stakeholders and leadership
* Proven experience in measurement, analytics, and in gathering audience insights and using those to tell a compelling story
* Experience managing the development of full-funnel media strategies
* Strong knowledge and understanding of the trends impacting media, measurement, and analytics
* Experience in planning and executing multi-channel media campaigns and working in data-driven environments
* Experience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research
Preferred Qualifications:
* Experience managing a media agency
* Experience working directly with a creative team to marry creative ideas/strategy with media strategy and channel selection
* Experience working in a fast-paced, ambiguous environment
* Deep understanding of the entire digital ecosystem and how and where analytics can drive decision-making — the ability to shape campaign strategies and translate them into actionable plans with an eye toward data-driven strategies with measurable ROI
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