Job Description
Digital Marketing Manager
Brierley Hill
Permanent
Up to £50,000 per annum
37.5 hours per week
This is an exciting opportunity to join a long-standing manufacturer on a permanent basis. The client is looking for a Digital Marketing Manager with a minimum of 5 years experience in managing a marketing team. You will develop, implement and oversee long term digital marketing campaigns, enhance brand awareness and drive traffic to the companys website. This role will be based at their Brierley Hill site 2-3 days per week then you can work from home the rest of the week.
Responsibilities and duties will include, but not limited to:
1. Manage the day-to-day Inhouse team
2. Manage the campaign plan with Marketing Exec
3. PPC campaign management aligned with Paid Search Exec/ Analyst
4. Oversea SEO Analysis with inhouse team
5. Oversea the Social Media plan
6. Develop and explore new campaign flows to improve lead conversion and remarketing.
7. Supplier/agency partnerships to ensure planning and expectations are in line with agreed ROI targets.
8. Manage the central marketing team and provides guidance to improve commercial return.
9. Project manage new products, price strategy with support from senior management
10. Liaise with CRM team to improve process,workflow and ROI.
11. Own the exhibition calendar and workflo...