Job Description Al-Furqan Islamic Heritage Foundation is seeking to appoint a full-time staff member in charge of / responsible for Design & Marketing, as follows: Job Title / Position Design & Marketing Job Summary / Main Purpose of Job The Design & Marketing role combines creative design with strategic digital marketing to build and promote the Foundation's digital presence. Ideal candidates will have a passion for both design and marketing, with the ability to manage multiple projects while driving the Foundation’s visibility, engagement, and growth. Main Tasks / Primary Requirements and Responsibilities KEY RESPONSIBILITIES Design: Visual Content Creation : Design engaging graphics for print and digital use (newsletters, brochures, posters, infographics, website elements, social media content, etc.). Brand Consistency : Ensure all materials align with the Foundation’s brand guidelines. UI/UX Design : Improve website and mobile app user interfaces for better user experience. Marketing: Event Promotion: Promote and support events organized by the Foundation. Market Research & Analysis : Conduct research on market trends, competition, and consumer preferences. Strategy Development & Execution : Plan and manage marketing campaigns across channels (website, social media, email). Content Marketing : Create content to engage users and followers, and promote our publications (print, e-books, audio books). Campaigns : Manage campaigns for events, product launches, book fairs, and promotional sales. Performance Tracking : Use tools like Google Analytics and social media insights to analyse and optimise campaign performance. Brand & Copyright Management: Oversee brand positioning, manage intellectual property rights, and monitor copyright issues. Website Management: Website Collaboration : Work with the website development company to manage updates and troubleshooting. Product Handling: Add and manage products (events, publications, etc.), and sync metadata across platforms (Nielsen, Amazon, etc.) Content Optimization : Ensure the website’s content is user-friendly, optimized for SEO, and aligned with branding. SEO Optimization : Optimize keywords, metadata, and content to improve search rankings. AI Application : Explore AI tools to enhance website performance, user engagement, products, and processes. Social Media Management Content Creation & Scheduling : Plan, create, and schedule posts across platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube). YouTube Optimisation : Focus on improving video titles, descriptions, and tags, and adding closed captions for SEO. OTHER RESPONSIBILITIES Pricing Strategy : Review and update pricing strategies for digital and print publications. Sales & Distribution Support : Follow up on sales and payments, assist with shipping in the absence of the sales team.