Reports to:
Partnerships Manager
Job Overview:
The Social and PR Co-ordinator will be responsible for looking after and reporting on our Chinese social media accounts, including but not exclusive of RED, Weibo, and WeChat.
Responsibilities and Duties:
* Manage relationships with key opinion leaders (KOLs), influencers, agents, MCNs, and stylists in the Chinese fashion space.
* Develop and execute influencer marketing campaigns to drive awareness and support product launches.
* Leverage existing influencer relationships and build new connections with fashion/Gen-Z influencers with large followings (preferably >50K followers).
* Monitor industry trends and competitive activity to identify new influencer partnership opportunities.
* Research and generate relevant creative content ideas that cater to our Chinese audience.
* Schedule and post all social media content on relevant platforms.
* Track and report on the performance of influencer campaigns, optimizing strategies as needed.
* Engage directly with the community and work with community managers across social channels and customer care platforms.
* Support other marketing initiatives as needed, including events, paid media, copywriting, etc.
* Write and edit high-quality content for socials and occasionally PR communications.
* Proofread and edit content to ensure accuracy and consistency.
Requirements:
* Fluent in Mandarin (written and spoken).
* Experience overseeing both Western and Chinese social platforms, including Instagram, TikTok, RED, Weibo, and WeChat.
* 2+ years of experience in influencer marketing or community management, preferably in the fashion/Gen-Z market.
* Proven track record of building and maintaining strong relationships with KOLs/influencers.
* Confident with excellent communication and networking skills.
* Proactive, positive attitude.
Benefits:
* 50% Employee Discount.
* 24 days holiday per year (plus bank holidays).
* A paid day off on your birthday.
* A paid moving day per year.
* Hybrid Working Arrangements - 1 day per week WFH.
* Pension Scheme.
* Bonus Scheme.
* Employee Assistance Programme for you and your family.
* £500 employee referral bonus scheme.
* Local Business Discounts (fitness, beauty, etc.).
* North-West London office location directly located next to good transport links.
* Casual office dress code (your style of dress is up to you, wear what you feel best in).
* Fully-stocked kitchens and fridges (hello endless breakfast and snack supply, see ya afternoon munchies).
* Regular Office Social Events (e.g., payday socials).
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