This is an exciting position to work with the senior management to deliver an ambitious programme of communication activities aimed at attracting over 20,000 visitors per annum.
You will need to be happy taking own initiative to develop and implement marketing plan under the supervision of the CEO and the Heritage Director. Taking a lead to coordinate the smooth running of the marketing programme with a wide range of tasks from taking photos to coordinating the digital campaign and copy writing / liaising with the graphic designer for leaflet production.
If you thrive on responsibility and achieving targets then read on! You will receive a full in-house induction programme. The post holder will have an extremely professional attitude with an eye for detail, communication skills and will be able to work to deadlines to meet both short-term and longer-term targets, as part of the marketing strategy.
Celtic Harmony Camp is run by Just Experience Limited, a visitor experience company, and Celtic Harmony, a charity. Just Experience Limited coordinates the school and events programme and Celtic Harmony delivers the lifelong learning programme and bursaries, to improve wellbeing.
Benefits to you:
● Opportunity to further your marketing career in a cultural organisation
● Enable you to 'make a difference' and improve well-being for more children, young people and adults.
● In-house and External Training
● Work as part of a dynamic team
Main Duties:
Organising and administration
● Coordinate & implement the external and internal marketing campaigns communicating the organisation’s work to schools, general public, volunteers, funders and corporate, staff.
● Deliver the digital media campaigns through enews, facebook, twitter, you tube, instagram, pinterest, online blog etc.
● Deliver the off-line campaign through postcards, newsletters
Events
● Assist in developing events programme
● Coordination of mailshots to visitors and schools
● Production of promotional material eg leaflets
● Taking quality photos and videos during events
● Assisting with events operations such as serving refreshments
Content Creation
● Effectively use social media platforms and proactively promote events and share stories.
● Video production and edit video
● Managing the photo database
● Update and development of website content
● Promote Celtic Harmony Camp through displays at exhibitions and events
PR and Editorial
● Production of editorial for press and reviews
● Submission of tourism and education award applications
Telemarketing
· Coordinate and deliver telemarketing campaigns to schools through telephone calls and email to promote the Prehistory programme and new initiatives.
Monitoring
● Monitor and report on marketing performance, through online stats
● Promote Celtic Harmony Camp’s work and impact that will engage with stakeholders
Leadership
● Take part in communications / other staff meetings
● Work alongside Directors to facilitate the organisation communications.
● To act as a positive ambassador for Celtic Harmony, adhering to policies and procedures and guidelines.